How Noely Fajas Made $6 Million in Year One on TikTok Shop

Noely Fajas went from a startup with $40 to generating over $6 million in TikTok Shop sales in their first year on the platform. In this episode, Noely Mena, Owner and Founder of Noely Fajas, and Manuel Moreno, CEO, share how they built the number one Colombian faja brand on TikTok Shop live streaming by leading with product education, authentic community building, and a relentless focus on the customer experience.Noely breaks down how going Live became their primary growth engine, from spending five minutes per garment showing real before-and-after results, to structuring streams that keep viewers watching for hours. Manuel shares how the operational side, including same-day shipping, daily customer service training, and strategic use of GMV Max ads, supports everything Noely builds on camera. Together, they reveal how their hero product focus, pre-live content strategy, and creator partnerships have set the foundation for continued growth in 2026.What You'll Learn in This Episode:How Noely Fajas identified their hero products early and why narrowing their focus to fajas was the turning point that accelerated growth on TikTok ShopWhy live streaming generates more trust and repeat purchases than any other content format, and how Noely uses before-and-after demos to convert viewers in real timeHow a 4.7 Shop Performance Score is earned through daily employee training, responsive customer service, and fast fulfillment with a night shipping shiftWhy two months of inventory preparation ahead of Black Friday and Cyber Monday made their $1 million live streaming campaign possibleHow GMV Max ads transformed their live performance and helped them scale from $50K-$60K lives to much larger GMV targets