ACE Your TikTok Shop

PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine.Matthew and Renee break down how they approach TikTok Shop with an entertainment-first philosophy, a host team that genuinely loves the product, and a full-funnel strategy that connects organic content, affiliate partnerships, and GMV Max. Renee explains how their live streams are designed to feel like a show rather than a sales pitch, while Matthew outlines why they believe live is the future of retail and how they are actively studying markets years ahead to define what that looks like for PAVOI.What You'll Learn in This Episode:How PAVOI scaled from zero to the number one jewelry brand on TikTok Shop by combining authentic content, a strong host team, and a consistent live streaming presenceWhy Social Objects prioritizes entertainment over selling in their live streamsHow PAVOI connects organic content, affiliate partnerships, and GMV Max into one full-funnel TikTok strategyThe role lighting, product presentation, and host education play in building customer trust and repeat buying behaviorWhy PAVOI launched a dedicated Spanish-language channel on TikTok Shop and how they are building an authentic community across multiple audience segments simultaneously

Bloom Nutrition went from selling a few hundred items a month to generating seven-figure monthly GMV on TikTok Shop, with over 30,000 creator videos published each month. In this episode, Joel Contartese, Head of TikTok Shop and International Growth at Bloom, breaks down how the brand scaled its creator community, launched exclusive products, and used TikTok to drive measurable halo effects across retail and Amazon.Joel shares how Bloom's two most recent TikTok Shop exclusive launches, its creatine gummies and Clear Whey protein, became back-to-back bestsellers and moved the needle far beyond the platform itself. From a Valentine's Day flavor that sold out within 24 hours and 10x'd Amazon volume in a single day, to Clear Whey increasing branded Amazon search volume by over 40% and boosting week-over-week Target sales by over 30%, Joel explains how TikTok Shop has become Bloom's most powerful product discovery engine across every channel it operates.What You'll Learn in This Episode:Why Bloom gives creators near-total creative freedom and how that philosophy unlocked content angles the brand never would have found on its ownHow Bloom built a creator community with weekly calls drawing 75 to 100 participants and why retention matters more than raw affiliate volumeThe inventory forecasting challenge that caught Bloom off guard during its creatine gummy launch and the mindset shift that followedWhy GMV Max accounts for an estimated 60 to 70% of total GMV in Bloom's account and how it keeps margins efficient as competition increasesHow a single TikTok Shop listing caused a Valentine's Day exclusive flavor to sell out in 24 hours and 10x Amazon sales the same day

Taste Salud turned a single viral TikTok moment into a multi-channel growth engine, watching their Horchata flavor go from their worst-performing retail SKU to their number one seller within weeks. In this episode, Tyler McCann, co-founder of Taste Salud, breaks down how leaning into TikTok Shop drove measurable impact not just on the platform, but across Amazon, their website, and major retail partners, including Target and Walmart.Tyler details how Taste Salud uses a consistent cadence of new product launches every four to six weeks, an engaged affiliate creator community they treat like team members, and a shoppable video strategy that has become a north star KPI for the entire business. From leveraging the New Arrivals campaign to land a Target placement, to the power of lo-fi affiliate content, Tyler unpacks exactly how TikTok Shop became the top of the marketing funnel for the brand.What You'll Learn in This Episode:Why Taste Salud's Horchata flavor was almost cut and what a single TikTok moment did to their entire retail businessThe counterintuitive launch cadence Tyler swears by and why slowing down on quality actually accelerated their growthWhat Taste Salud's affiliate program looks like under the hood and why their creators are treated like employeesThe type of content that turned out to be their highest performerHow one TikTok campaign ended up in a Target boardroom conversation and what that pitch actually looked like

MONAT went from $35K to $1.2M in GMV in a matter of months on TikTok Shop, making it one of the fastest-growing brands on the platform. In this episode, Lu Urdanetta, Chief Culture Officer, and Javier Urdanetta, Chief of Staff at MONAT, share how they leveraged a 12-year-old direct sales infrastructure to build one of TikTok Shop's most powerful affiliate ecosystems and how their community-first model became the engine behind that explosive growth.Lu and Javier break down how MONAT's existing network of market partners translated directly into TikTok Shop success, from product knowledge and authentic before-and-after content to structured affiliate training and recognition programs. They also explain how the brand approached bundles, Super Saturday LIVE events, GMV Max ads, and global expansion, all while keeping their affiliates at the center of every strategic decision.What You'll Learn in This Episode:How MONAT grew from $35,000 to $1.2 million in GMV in a matter of months by activating an existing direct sales community on TikTok ShopWhy putting affiliates first, before brand channels or paid media, drove MONAT's most consistent resultsHow MONAT structured their Super Saturday LIVE strategy around exclusive bundles and deals to drive affiliate engagement and salesWhat faceless content is and why MONAT sees it as a major growth opportunity for affiliates who are camera-shyWhy MONAT uses data and ROAS targets above the platform average to guide every advertising and investment decision

Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experimental channel into a business-changing revenue driver that also quadrupled their Amazon and website sales simultaneously.JT details the flywheel he built between branded content, affiliate partnerships, and GMV Max ads, and why he believes branded content must come first before any affiliate program can scale. He also explains how Pop Daddy set up a dedicated TikTok Shop packing area to ensure fast fulfillment and high shop scores, and how his agency now brings these same strategies to other food and beverage brands on the platform.What You'll Learn in This Episode:Why switching from single-flavor large bags to a nine-flavor variety pack was the offer change that unlocked Pop Daddy's TikTok growthHow branded content on your own page generates the early sales needed to attract quality affiliate creators, and why affiliates won't promote you without itThe specific content formats that perform best for food brands on TikTok, including founder story videos, street interviews, product-focused clips, and order packing contentWhy TikTok is as much a marketing channel as a sales channel, and how Pop Daddy saw spikes in Amazon, website, and retail sales from their TikTok presenceHow GMV Max ads work, why JT considers them the most brand-friendly ad system of any social platform, and how they amplify content automatically without manual management

Chelsey Smith Crowns built an eight-figure wig business on a single $13,000 loan and a bet on TikTok consistency. CEO and Founder Chelsey Smith grew the brand into one that now sells 25,000 to 30,000 wigs per month, driven almost entirely by showing up consistently on TikTok and building a loyal community around normalizing wig wearing.In this episode, Chelsey breaks down the content and LIVE strategies that fuel her brand's continued growth on TikTok Shop. She shares how her team structures high-energy Mega Lives with hourly theme changes and flash sales, why she prioritizes 12 pre-LIVE videos to build registration and momentum, and how she selects affiliate creators based on community alignment rather than follower count. She also digs into the operational lessons she has learned along the way, from managing SKU counts during flash sales to why showing up even with zero viewers is the mindset that has made all the difference.What You'll Learn in This Episode:How Chelsey Smith Crowns grew into an eight-figure business selling 25,000 to 30,000 wigs per month by consistently showing up on TikTokHow Chelsey's Mega Live strategy keeps viewers engaged for the full durationHow producing short videos before a Mega Live drives pre-qualified traffic and boosts peak viewershipThe approach Chelsey uses to identify affiliate creators, focusing on community resonance and authentic fit rather than follower countWhy managing SKU inventory during flash sales is one of the most critical operational challenges in TikTok Shop LIVE

Poppy Rose Print Company consistently generates over $100,000 per month on TikTok Shop by combining research-driven product selection with high-energy TikTok LIVE selling. April Duplantis, Owner of Poppy Rose Print Company, shares how she grew from a first live with $200 in sales to building a business with some $200,000 months and individual LIVEs surpassing $35,000 in sales.April breaks down the system behind that growth, from using TikTok Shop and Etsy as research tools to choose designs with proven demand, to building a LIVE experience that feels energetic, welcoming, and personal. She also shares how creator partnerships, GMV Max, and constant iteration helped her grow from selling shirts in her bedroom to running a team while building a business that fits around life as a mom of two.What You'll Learn in This Episode:How April uses product research instead of personal taste to choose designs people already want to buyWhy TikTok LIVE became her fastest path to immediate salesHow to think about pricing during LIVE selling and why lower margins and higher volume can outperform trying to make the most profit per shirtWhat she looks for in creator affiliates and why brand fit matters as much as reachHow showing up LIVE three to five days a week helped strengthen both accountability and conversion

CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.Ecko explains how CEELIKE approached product development as content creation from day one, launching with a single product and expanding strategically around specific consumer problems. By prioritizing authentic creator partnerships, relatable real-life scenarios, and amplifying winning content with tools like GMV Max, the brand built a growth engine where organic creator videos, short-form content, and community learning loops continuously fuel new demand.What You’ll Learn in This Episode:How CEELIKE grew from a four-person team and $7,000 startup budget to over one million orders on TikTok Shop in two yearsWhy launching with a single problem-solving product helped the brand build momentum before expanding its product ecosystemHow a creator video amplified with a $200 GMV Max investment generated over 6 million views and thousands of ordersWhy authentic, relatable scenarios outperform polished advertising on TikTokHow CEELIKE builds creator partnerships through product-first testing and shared performance data

Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimentation, and GMV Max.Jonathan shares how Pure Daily Care built momentum around its viral New Derma High Frequency Wand by letting creators lead the narrative. From embracing authenticity over scripts to using TikTok LIVE as a real-time feedback loop, Jonathan explains how Pure Daily Care focused on pairing product innovation with platform-native execution, while empowering creators and internal teams to move fast as TikTok evolves.What You’ll Learn in This Episode:How Pure Daily Care became the number one facial beauty device on TikTok Shop by prioritizing creator trust and authenticityWhy TikTok Shop is now the brand’s fastest-growing revenue channel and how that growth reached 3.5x year over yearHow GMV Max helps them combine creator Spark Ads, organic content, and automated optimizationWhy Pure Daily Care uses TikTok LIVE with small audiences as a focus group for product development and messagingHow building internal ownership and creator communities helps brands stay nimble as TikTok introduces constant platform changes

Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.What You’ll Learn in This Episode:How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiencesA four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishingLIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment repliesHow material education and transparent pricing sell $700 necklaces on TikTokEvolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators

The Vintage Caffé went from selling a single pre-owned designer bag a day to moving more than 30 bags in under two hours through TikTok LIVE. By turning weekly drops into must-watch events with limited inventory, styling advice, and high-value giveaways, the brand has built a fiercely loyal community of luxury shoppers who treat every Thursday at 5 PM like a launch day.Founder Paola Leon shares how she built The Vintage Caffé as a brand created by a Latina for Latinas, combining meticulous authenticity standards, elevated content production, and constant two-way conversation with her audience. She breaks down how her team uses photographers and videographers to promote lives, how she sources inventory from an “inspiration list” based on what viewers request, and how she uses TikTok Shop’s tools and consistent live schedule to sell out drops in around ninety minutes while maintaining all five-star reviews.What You’ll Learn in This Episode:How The Vintage Caffé scaled from selling one bag a day to more than 30 bags in less than two hours by turning TikTok LIVE shows into weekly drop events with limited inventory and urgencyThe specific tactics Paola uses in lives to build trust and connection, from calling viewers by name to giving outfit ideas and positioning herself as a friend who finds the best dealsHow The Vintage Caffé combines AI tools like Entrupy, third-party authenticators, and Paola’s own checks with TikTok Shop’s verification flow to ensure every bag is 100% authentic and maintain all five-star reviewsHow Paola promotes each live with elevated content, including twice-weekly shoots with a photographer and videographer, GRWM videos, and teaser clips that showcase bags but hold them back until the liveWhy asking followers what bags they are looking for, building an “inspiration list,” and staying consistent with three lives a week (with plans for five) keeps The Vintage Caffé aligned with demand and favored by the TikTok algorithm

Leatherman Tools used TikTok Shop to unlock new momentum fast, with creators now driving over 80% of GMV and TikTok Shop Deals For You Days Campaign delivering more than 150% growth. Senior Global Marketing Manager Hannah Harper and VP of Marketing Kevin Gleason share how a three-product hero lineup and a small “TikTok Shop Squad” helped a 40-year-old brand break into a new generation of buyers.Hannah explains how Leatherman built a creator engine producing over 1,400 videos and a daily content pipeline powered by their first TikTok creator intern. Kevin zooms out to the brand impact, from Amazon lift tied to specific TikTok promoted colors to why evolving Leatherman’s storytelling is key to reaching next-gen consumers.What You’ll Learn in This Episode:How Leatherman formed a cross-functional TikTok Shop Squad inside a 40-year-old company to launch the channel within weeksHow they chose three hero products for launch and matched creator segments to each product’s use caseHow more than 1,400 creator videos shaped their affiliate strategy and drove over 80% of TikTok Shop GMVHow Leatherman tests GMV Max campaigns to amplify top-performing creator videos and experiments with campaign structuresHow TikTok Shop activity is driving halo lift on Amazon and how the team uses those signals to plan future scaling

Crocs turned its long-running Croctober tradition into a record-breaking TikTok moment by live-streaming 24/7 for the entire month, ultimately setting the record for the longest continuous LIVE on the platform. Chief Brand Officer Terence Reilly breaks down how those nonstop sessions connected Crocs with millions of fans, drove more than 11 million views, and turned TikTok Shop into a real-time engine for discovery, product education, and community.Terence shares the exact strategies that drove the brand’s momentum: exclusive TikTok Shop assortments, creator-powered storytelling, chat-driven product insights, and surprising late-night engagement spikes between midnight and 5 a.m. He also explains how Crocs avoided internal bottlenecks, invested extra time beyond the nine-to-five, and used Croctober learnings to shape upcoming in-store livestreams, after-dark content, and future innovation across 2026.What You’ll Learn in This Episode:How Crocs structured a continuous 24/7 TikTok LIVE and uncovered late-night demand that now shapes “after dark” programmingHow TikTok Shop exclusives and new product drops fueled Croctober interestHow executive-hosted LIVEs generated 11M+ views and turned chat feedback into direct input on colors, styles, and product decisionsHow Crocs builds loyal creator partnerships with “Crocs native” influencersHow Crocs keeps momentum high by avoiding bureaucracy, moving quickly, and using TikTok LIVE as a test bed for new formats, retail livestreams, and global expansion

Dossier Perfumes leveraged TikTok Shop's unique capabilities to become one of the top beauty brands and fastest-growing channels. Elsa Levy, Chief Marketing Officer at Dossier, reveals how TikTok Shop's affiliate tools enabled 80,000 pieces of content through sampling, while the platform drove unexpected bestsellers like Fruity Gardenia jumping from 20 to 300 units daily.Starting with organic growth through unbeatable CPMs, Dossier later added GMV Max campaigns with target ROAS controls that maintained profitability while scaling. TikTok Shop's campaigns delivered consistent revenue spikes, and their Super Brand Day event with the Fragrance Fantasy Fair gamification proved that entertainment drives commerce on the platform.What You'll Learn in This Episode:How TikTok Shop's affiliate tools enabled scaling from zero to 80,000 content pieces efficientlyWhy TikTok Shop enables unexpected bestsellers different from other channelsThe power of GMV Max's target ROAS structure for maintaining profitable paid growthHow TikTok Shop campaigns deliver guaranteed visibility spikes and affiliate activationWhy TikTok Shop's integrated ecosystem makes it Dossier's fastest-growing channel

Mamba Cards has revolutionized the sports and entertainment card experience on TikTok Shop by introducing group breaks that allow up to 200 people to join a single opening. Jason and Daniel, co-founders of Mamba Cards, have grown their TikTok following from 3,000 to over 30,000 followers in just over a year.The duo's success stems from their commitment to quality products and customer relationships, exemplified by their memorable Disney Sapphire stream where they pulled both an Elsa and Honor one-of-one card moments apart. By bringing the "pick your movie, pick your character" format to TikTok Shop's entertainment card market and maintaining consistent five-days-a-week live streams on the platform, they've built one of TikTok's most engaged card-collecting communities.What You'll Learn in This Episode:Why TikTok Shop's live selling format creates conversational experiences that sustain 10-12 hour streamsThe importance of educational content for TikTok users still discovering live card selling through ShopHow treating customers as people rather than sales numbers builds long-term loyalty over quick profitsWhy finding your unique niche and executing it better than anyone else drives success on TikTok Shop

Chips Rips has transformed the sports card collecting experience on TikTok Shop through their innovative repackaging strategy and highly engaging live selling format. Mark Herm, Founder and CEO of Chips Rips, has built one of the platform's most successful sports card businesses, culminating in a 25-hour live stream that generated over $400,000 in sales with help from TikTok Shop.Mark reveals how passion drives their product selection while TikTok Shop's integrated platform enables seamless content-to-commerce experiences. By combining the platform's subsidy coupons with their own strategy of offering giveaways to new buyers, Chips Rips has successfully lowered barriers to entry and built a loyal customer base through their gamified break format and authentic engagement approach.What You'll Learn in This Episode:How passionate product curation and authentic selling on TikTok Shop drives customer acquisitionWhy TikTok Shop's integrated platform beats other options by allowing seamless content creation and direct selling without switching platformsThe power of pre-live promotional videos that drive traffic from TikTok to live shopping sessionsHow leveraging product strategy for first-time buyers creates long-term customer relationships and repeat purchases