How Nonprofit Attractions are Utilizing Augmented Reality

Augmented reality isn’t just for tech companies - it’s helping zoos, aquariums, museums, and gardens create more engaging, measurable guest experiences.In this episode, we’re joined by Anna Graham, Manager of Marketing Services at Ricoh USA, who shares how AR is being used across the cultural attraction space to enhance exhibits, tell mission-driven stories, and even sell more tickets.We cover:The difference between AR and VR—and why AR is often the better fitHow AR can boost foot traffic to under-visited areasWays to extend your mission off site (including a hospital partnership that brought the zoo to kids)How to use AR in direct mail—and earn a USPS discount while tracking resultsConnect with Anna Graham at ricoh-usa.com/marketing-servicesThis podcast is produced by Attend Media. Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.mediaInterested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com