How Okta Bought Their Way Into PLG With a 6.5B Acquisition

Looking to learn how to effectively lead and operationalize product-led growth (PLG)? If so, you're in the right place! In this episode, Ari Schapiro from Okta/Auth0 will guide you through the process of doubling down on a self-serve product and leveraging it to achieve massive growth through PLG.  By following his insights, you'll learn how to build a team with the right strategies and support to propel your product forward, and gain valuable insights into his company's experiences and the tactics they've used to operationalize their team and break down their process. Key Takeaways [1:29] How do you lead and operationalize Product Growth in one of the fastest growing companies? [2:03] How Okta brought their way to becoming product led [14:29] The beginning of how they establish self-served in their company [17:25] How to build a healthy pipeline for sales? [24:23] Difference between "activation" and "engaged" [28:14] How do they define activation as a team? [33:03] What are the steps that they had to consider to get to their leverage point [40:35] What structure did they change throughout the years?  [43:33] Explaining the core values of their business About Ari Schapiro Schapiro is responsible for leading Okta's mergers and acquisitions, partnerships, and strategic planning initiatives. He has been instrumental in driving Okta's growth and expansion into new markets through strategic acquisitions, such as the acquisitions of Auth0 and Azuqua. Profile Ari Schapiro in LinkedIn Okta Auth0