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How Old Blood Noise Endeavors is Evolving to Survive episode artwork

EPISODE · May 5, 2026 · 57 MIN

How Old Blood Noise Endeavors is Evolving to Survive

from Products of Music · host Adam Wakeling

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry.To learn more about the company, visit: https://oldbloodnoise.com/Chapters:00:00 Preview01:14 Intro02:20 Brady's founder story07:16 Keeley Electronics job09:00 Birth of Walrus Audio11:30 Quitting Walrus, founding OBNE14:40 The OBNE way of product development18:07 Chase Bliss sponsor section18:57 Product development process23:07 Brady's role at OBNE24:26 EOS business model26:30 Split with Seth McCarroll29:40 Thoughts on the future effects market31:35 Empress Bass compressor love36:25 Future pedal opportunities42:45 Friendship with Joel Korte46:20 Quick-fire questions49:55 Community questions56:40: Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

What this episode covers

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology. In this episode: Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career and founder journey, the approach to product development at Old Blood, as well as how he is reshaping business processes and operations to survive the challenges of running a small business in a niche industry. To learn more about the company...

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How Old Blood Noise Endeavors is Evolving to Survive

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Frequently Asked Questions

How long is this episode of Products of Music?

This episode is 57 minutes long.

When was this Products of Music episode published?

This episode was published on May 5, 2026.

What is this episode about?

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Brady Smith, co-founder of Old Blood Noise Endeavors (OBNE), about his career...

Can I download this Products of Music episode?

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