How ONE Book Drove $7M in Sales (and Helped Build an $80M Business)

This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipseChandler Bolt (SelfPublishing.com) joins Matt to break down how one niche book generated $7M in 12 months, why "the riches are in the niches," how to turn tactics into ownable frameworks, and the value ladder that grew SelfPublishing.com past $80M.Timestamps:00:00 Intro02:25 Can a Niche Expert Really Write a Book?03:59 Why a Book Is the Ultimate Lever06:36 "I'm Not a Good Writer" — Write Like You Talk09:06 Is My Idea Too Niche? Strategies vs Tactics11:05 How "Published" Made $7M in 12 Months13:37 Turning Tactics Into Frameworks17:19 Does a Book Have To Be 250 Pages?19:55 Selling Books Without a Huge Audience24:13 Book Royalties Explained (20–70%)25:47 Amazon Discovery + Vertical SEO28:19 How To Use AI To Write a Book33:37 Will a Book Cannibalize My Course?38:09 One-to-One vs One-to-Many: Packaging Expertise42:12 Are Courses Dying? The Services Pivot48:03 Where To Find Chandler📌 Resources:SelfPublishing.comBook a call with the teamSign and Thrive by Bill Soroka🔗 Connect with Chandler Bolt:LinkedinWebsiteYouTube