How One BSP Built a Caseload Through TikTok, with Brendan Jamieson (Ep 54)

In this episode of the NDIS Provider Growth Journey Podcast, Michael sits down with Brendan Jamieson, a Behaviour Support Practitioner who is quickly becoming known for helping young people who are struggling with school refusal, overwhelm, aggression, and complex behaviours.But this conversation is about much more than behaviour support.Brendan shares how he went from working in schools as a teacher and guidance officer to building his own BSP business in just over 12 months. Along the way, he started experimenting with something most NDIS providers are still ignoring completely: social media that actually helps people.Instead of making polished “sales” content, Brendan started creating practical videos for parents on TikTok, YouTube, and Facebook. Videos about school refusal, distress, neurodivergence, aggression, emotional overwhelm, and what families can actually do when life feels completely stuck.And something unexpected happened.Parents started reaching out. Referrals started growing. Work started coming directly through his content. Not because he was trying to “market” himself, but because people could genuinely see he cared and knew what he was talking aboutMichael and Brendan also unpack:Why there is such a disconnect between schools and the NDISWhat Behaviour Support Practitioners really do behind the scenesWhy most providers are holding back their expertise onlineHow LinkedIn works differently from every other platformWhy your competitors can actually become your strongest alliesThe danger of trying to help everyone all the timeAnd how to build multiple income streams so your future is not fully dependent on the NDISThere is also a really honest discussion about business, family life, seasons of grinding, and learning how to say no without feeling guilty.If you are an NDIS provider, allied health professional, or someone trying to grow a business while still genuinely helping people, this episode is packed with practical insight.Connect with Brendan:🌐 https://theguidedpath.com.au🔗 LinkedIn: Brendan Jamieson - https://www.linkedin.com/in/brendanjamieson-theguidedpath/📱 TikTok, Facebook & YouTube: The Guided PathIf you are trying to build something meaningful in the NDIS space without losing yourself in the process, this conversation is worth your time.#NDIS #BehaviourSupport #NDISProviders #AlliedHealth #TikTokMarketing #NDISGrowth