How One PR Agency Tracks Journalist Moves for Better Pitches

In this episode, Lucas and Luna dig into the nuts and bolts of media monitoring—specifically, how one mid-size PR agency uses a simple but powerful spreadsheet to track journalist job changes, beat shifts, and contact updates. They walk through a real example: when the lead tech reporter at The Wall Street Journal moved to The New York Times, the agency had a 24-hour window to update their outreach list before competitors caught on. They also discuss the difference between database tools like Muck Rack and genuinely relationship-driven tracking, and why the highest-response-rate pitches come from knowing not just what a journalist covers, but what they covered three years ago. If you've ever wondered why some companies always seem to land the right media placement, this episode reveals the unglamorous secret: constant, systematic attention to where journalists are and what they care about right now. #PRStrategy #MediaRelations #JournalistTracking #EarnedMedia #MediaMonitoring #PitchingJournalists #MuckRack #BeatChanges #PRTools #MediaDatabase #JournalistMoves #PRTips #MediaOutreach #RelationshipPR #PRMetrics #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo