EPISODE · Jan 15, 2023 · 39 MIN
How Our Business Can be a Mechanism to Drive Our Calling Forward
from The Finance Cafe · host The Finance Cafe
In this episode, Shannon will sit down with Charlene SanJenko, an Impact Producer and Media Visionary. Charlene leads Turtle Island's only Indigenous-owned and female-led media impact agency. reGEN's media is looking to shift how advertising dollars are spent and bring more investment to transformative stories that deliver target returns. We discuss the role media plays in shifting our future’s narrative, how money and finance fit into the change, what financial lessons she has learned through her entrepreneurial journey and more. Former national marketing manager of a private investment services firm, two-term politician, and competitive athlete + performance coach, Charlene is a two-time Indigenous Founder, media visionary, and artist of impact dedicated to unlocking human potential to live, lead, and heal with regenerative media to mobilize impact. As a natural-born leader and community economic development enthusiast, Charlene is a bridge between two cultures in our country. From the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia, Charlene now resides on the beautiful Sunshine Coast, the traditional territory of the Squamish (skwxwú7mesh) First Nations. reGEN media is a first-in-market regenerative media agency, specializing in innovative finance for transformative stories that yield target returns using a matched-funds model with progressive brand partnerships and impact investment. Charlene believes that impact media will follow in the footsteps of impact investing in this decade. reGEN’s goal is to harness the exponential influence of media, our generation’s most powerful trajectory-shifting vehicle, to shift our future’s narrative. Resources Connect with Charlene Instagram: https://www.instagram.com/regenimpactmedia LinkedIn: https://www.linkedin.com/in/charlenesanjenko/ reGen’s LinkedIn: https://www.linkedin.com/company/regen-impact-media Sponsor For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub Connect with Us Website: thefinancecafe.ca/ Instagram: @thefinancecafeofficial LinkedIn: The Finance Cafe Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
What this episode covers
In this episode, Shannon will sit down with Charlene SanJenko, an Impact Producer and Media Visionary. Charlene leads Turtle Island's only Indigenous-owned and female-led media impact agency. reGEN's media is looking to shift how advertising dollars are spent and bring more investment to transformative stories that deliver target returns. We discuss the role media plays in shifting our future’s narrative, how money and finance fit into the change, what financial lessons she has learned through her entrepreneurial journey and more. Former national marketing manager of a private investment services firm, two-term politician, and competitive athlete + performance coach, Charlene is a two-time Indigenous Founder, media visionary, and artist of impact dedicated to unlocking human potential to live, lead, and heal with regenerative media to mobilize impact. As a natural-born leader and community economic development enthusiast, Charlene is a bridge between two cultures in our country. From the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia, Charlene now resides on the beautiful Sunshine Coast, the traditional territory of the Squamish (skwxwú7mesh) First Nations. reGEN media is a first-in-market regenerative media agency, specializing in innovative finance for transformative stories that yield target returns using a matched-funds model with progressive brand partnerships and impact investment. Charlene believes that impact media will follow in the footsteps of impact investing in this decade. reGEN’s goal is to harness the exponential influence of media, our generation’s most powerful trajectory-shifting vehicle, to shift our future’s narrative. Resources Connect with Charlene Instagram: https://www.instagram.com/regenimpactmedia LinkedIn: https://www.linkedin.com/in/charlenesanjenko/ reGen’s LinkedIn: https://www.linkedin.com/company/regen-impact-media Sponsor For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub Connect with Us Website: thefinancecafe.ca/ Instagram: @thefinancecafeofficial LinkedIn: The Finance Cafe Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
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How Our Business Can be a Mechanism to Drive Our Calling Forward
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