How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries

How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that’s changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. In this episode, we discuss: • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact Whether you’re an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart. Connect with Shan 🌐 Shades By Shan Cosmetics Website Special Offer for Listeners Use code Balanced20 to receive a discount on your order. 🛍️ Shop here: Shades By Shan Collection #ShadesByShan #BeautyEntrepreneur #WomenInBusiness #LatinaFounder #PurposeDrivenBusiness #EntrepreneurshipJourney #BeautyBrand #BusinessGrowth #PodcastInterview #BalancedBeautifulAbundant ✨ CONNECT WITH REBECCA ✨ 💫 Events and happenings https://pillar.io/rebeccaewhitman 💫 Grab the balanced beautiful bundle https://balancedbeautifulabundant.com/tier-1-bbb 💫Romantic Reset 15 min free coaching call https://calendly.com/rebeccaelizabethwhitman/touch-base-call 💫Help me plan my next retreat https://my.trovatrip.com/public/l/survey-rebecca-whitman 💫Neucollagen with $10 off link https://amare.com/g10/2088608/p/ncol 📱 FOLLOW REBECCA: YouTube: https://www.youtube.com/@rebeccaewhitman Instagram: https://www.instagram.com/rebeccaewhitman Facebook: https://www.facebook.com/rebecca.whitman LinkedIn: https://www.linkedin.com/in/rebeccaewhitman TikTok: https://www.tiktok.com/@magnetic.midlife Website: https://Rebeccawhitman.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. Our Sponsors: * Check out TruDiagnostic and use my code BBA for a great deal: https://www.trudiagnostic.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy