EPISODE · Jan 15, 2026 · 34 MIN
How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals
from Dr Marketing Tips Podcast · host Dr Marketing Tips
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers.In this episode, you’ll learn:Why 72% of patients now start their care journey on Google, not with physician referralsHow AI is changing search, reviews, and first impressions before patients ever visit your websiteWhat’s really happening with online reviews—and why they still matter, even if fewer people read themWhy access and online scheduling are now the top patient frustrationHow safety and trust signals influence patient choice and recommendationsWhy loyalty is driven by experience, not costThis one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.
What this episode covers
In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers. In this episode, you’ll learn: Why 72% of patients now start their care journey on Google, not with physician referralsHow AI is changing search, reviews, and first impressions before patients ever visit your websiteWhat’s really happening with online reviews—and why they still matte...
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How Patients Choose Doctors in 2026: What the Press Ganey Data Reveals
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