How People & Culture Accelerate Growth and Innovation at SharkNinja, Elizabeth Norberg. episode artwork

EPISODE · Jul 27, 2026 · 42 MIN

How People & Culture Accelerate Growth and Innovation at SharkNinja, Elizabeth Norberg.

from The Josh Bersin Company · host Josh Bersin

SharkNinja is one of the most fascinating, innovative, high-performing companies I’ve seen. Elizabeth Norberg, the People and Culture leader, is also one of the most interesting CHROs I’ve met. So with that introduction, I urge you to take some time to listen. There’s a lot to learn here, but overall this is a story about a company and set of people strategies that work together to accelerate growth, with a strong and vital focus on individual performance, innovation, problem-solving, and carefully designed organizational support. Think about brands like Nike, L’Oreal, Apple, or others you love. It’s very difficult for a consumer products company to grow quickly and stay relevant as market, trends, and technologies change. Well as you’ll hear, SharkNinja is both a marketing, problem-solving, and engineering company, and the people and culture strategy accelerates this formula. I know everyone will learn a lot from Elizabeth’s narrative, and please stay to the end – in the last five minutes Elizabeth details the company’s AI innovation process, which every company is facing. Finally, as you’ll hear, Elizabeth is a seasoned HR leader but she is still learning and demonstrates humility and creativity in her challenge to accelerate growth in a rocket-ship company with over $5 billion in revenue and very ambitious plans for the future. Additional Information SharkNinja YouTube Page – you’ll see what they do. CEO Mark Barrocas Describes SharkNinja’s Strategy Why Are Some Companies More Dynamic Than Others? Irresistible: The Seven Secrets To The World’s Most Enduring Companies Chapters (00:00:00) - Meet Elizabeth Norberg, Head of HR at Shark Ninja(00:04:55) - What Is the People Strategy at Honeywell?(00:06:20) - Describing the Company's outrageously extraordinary culture(00:13:29) - The People Strategy(00:14:59) - The culture of speed(00:21:40) - Exploring the culture at Sharknage(00:26:54) - In the Elevator With Mark Cuban(00:30:52) - Top Executives: The Culture of Microsoft(00:34:42) - A Few Words from Shark Ninja's CHRO(00:37:14) - A Masterclass in Partnership with Shark Ninja(00:38:25) - Shark Ninja's 5 Key Priorities for AI Transformation

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