How Pep Boys is Using Customer Data to Optimize Marketing
from Total Retail Talks Hosted by Joe Keenan
In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it's critical for retailers to track shoppers' paths to purchase (1:10), and how…
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This episode is 10 minutes long.
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This episode was published on August 21, 2023.
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