How personal branding helps business growth, with Erica Castner

Comments? Suggestions? Text the show here! Over the last few years, the concept of personal branding has taken the business world by storm. Fueled partly by the rise of social media and the need to rise above the rest of the pack, it establishes your public persona for your target audience. It is your thoughts, beliefs, and values and how you present them to the world, keeping you in control over how people should perceive you - and by extension, your business.Personal branding brings many benefits, such as increasing your visibility and making you stand out amongst the crowd. It also helps grow your network, gain customer trust, and spread your influence. But most importantly, it directly impacts your business, helping you attract opportunities that ensure success.So how do you develop your personal brand and leverage its power to help grow your company?In this episode of Help! My Business Is Growing, our guest Erica Castner and I talk about Personal Branding, what it is precisely, and how it can benefit not just your life but also your business.She shares how you can successfully build your personal brand and tips on leveraging it to grow your confidence, influence, and business.Erica Castner is a Brand Strategist and Founder of Castner Consulting. For over two decades, she has helped business owners + personal brands expand their reach and online presence. Her business, Castner Consulting, specializes in helping business owners and creators find, connect, and convert prospects into clients. She is also the host of the Voices of Impact podcast and recently became an Ironman.In this week's episode, we discuss:02:53 What is personal branding? And how do you leverage it to grow your business? 05:25 How do you expand your reach and personal brand beyond social media or LinkedIn, such as summits and face-to-face interactions?12:17 What are some other ideas for expanding your reach besides connecting with other people, providers, and complementary businesses?15:25 What are the steps to take if someone wants to speak on a bigger platform such as a TEDx talk, for example?20:11 What was the process for starting on videos? What is that journey like, and how can one get good at doing them? 24:35 What are some significant and positive changes in the business when the owners or founders successfully implement personal branding? 27:00 How is personal branding different from paid ads?  29:37 What is the one tangible thing a founder or CEO can do this next week to get them closer to building their personal brand?Resources:Erica Castner, Brand Strategist and Founder of Castner Consulting:https://ericacastner.com/LinkedIn:https://www.linkedin.com/in/ericacastner/Instagram:https://www.instagram.com/ericaqueeniecastner/Podcast | Voices of Impact: https://podcasts.apple.com/us/podcast/voices-of-impact-with-erica-castner/id1488325449Kathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How Personal Branding Helps Business Growth  https://www.newcastlefinance.us/post/how-personal-branding-helps-business-growthIs your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint