How Pinklay Built 200K+ Loyal Customers

from Voices for Local with Monisha Singh Katial · host Maed in India

When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise. Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries. In this episode of Voices for Local, Daisy opens up about:•⁠  ⁠Leaving a stable journalism career•⁠  ⁠Building a bootstrapped business•⁠  ⁠Working with 200–1000 artisans•⁠  ⁠Online vs offline growth challenges•⁠  ⁠The power of customer feedback•⁠  ⁠Why she hasn’t raised funding (yet) This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.

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This episode was published on February 24, 2026.

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