How Pinklay Built 200K+ Loyal Customers

Episode 69 of the Voices for Local with Monisha Singh Katial podcast, hosted by Maed in India, titled "How Pinklay Built 200K+ Loyal Customers" was published on February 24, 2026 and runs 31 minutes.

February 24, 2026 ·31m · Voices for Local with Monisha Singh Katial

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Episode Description

When someone says “Made in India design,” Pinklay is a brand that truly lives up to that promise.

Founded by Daisy Tanwani, Pinklay started as a passion project and evolved into a thriving lifestyle brand with 7 stores, a presence in 100+ Indian cities, and customers across 33 countries.

In this episode of Voices for Local, Daisy opens up about:
•⁠ ⁠Leaving a stable journalism career
•⁠ ⁠Building a bootstrapped business
•⁠ ⁠Working with 200–1000 artisans
•⁠ ⁠Online vs offline growth challenges
•⁠ ⁠The power of customer feedback
•⁠ ⁠Why she hasn’t raised funding (yet)

This is an honest, insightful conversation about entrepreneurship, risk, design, and building a brand rooted in craft and community.

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