How Play Builds Trust Faster Than Any CTA

Marketing has a trust problem. And the solution? It’s not more ads, more content, or more lead gen forms. It’s play.Think about it—when was the last time you really connected with someone? It probably wasn’t during a forced networking event or while filling out a 7-field gated form. It was during a shared moment, a laugh, an inside joke, a game.Play is the fastest way to build trust. It’s the difference between “This brand gets me” and “Ugh, another generic CTA.” And right now, most B2B marketing feels like the opposite of play:❌ BUY NOW!❌ DOWNLOAD OUR EBOOK!❌ NEED HELP?(Side note: why do so many CTAs sound vaguely threatening?)In this voicemail:🍳 Why play is the missing ingredient in most marketing strategies, 🎢 How different types of play build trust in different ways (slides vs. swings vs. seesaws, stay with me), 💓 How brands can use play to create connections that actually last.Because at the end of the day, people don’t trust logos. They trust people. And people connect through play.Okay, that’s enough marketing philosophy for one day. Byeeee! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sorryimissedyou.substack.com