PODCAST · society
Sorry I Missed You
by Meg Dalessandro
Rallying curious minds who love heartfelt storytelling, playful thinking, and a little marketing magic. These short (slightly nerdy) voicemails explore what makes stories, brands, and ideas unforgettable in a noisy world. sorryimissedyou.substack.com
Episodes
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Easy to Follow, Hard to Forget
If you’ve ever wondered why some stories follow you home, this voicemail is for you. I’m thinking about Obsession, happy songs in horror movies, and the strange power of stories that are easy to follow but hard to predict. We’ll talk about tension, contrast, and why sometimes the stickiest…
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How things we make can guide people forward
If you’ve ever felt comforted by proof that someone else has been here before, this voicemail is for you. I’m thinking about dirt paths, memory, and the quiet traces people leave behind that help us find our way. We’ll talk about how those small signs of shared humanity can bring us back to...
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Welcome vs. Expected
If you’ve ever felt “included” but still not fully at home, this voicemail is for you. I’m unpacking the difference between being welcomed and being expected, and why that subtle shift can change how we show up in friendships, rooms, and even the experiences we build through marketing. We’ll talk...
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Low-Effort Side Quests
What makes tiny wins so addictive? I’ve been thinking about how low-effort side quests create momentum, fulfillment, and repeatable joy. From conveyor belt sushi and surprise capsule toys to habit streaks and everyday rituals, this voicemail explores why small wins work—and how a little progress,...
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Unoptimized fun
Why does your brain love things you don’t have to choose? In this voicemail, I get into why background TV, old cartoons, and even the Macy’s Thanksgiving Day Parade feel so comforting right now. We talk about algorithm fatigue, shared attention, curiosity, and how everything somehow started…
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What Makes It Worth Watching
Amy Poehler recently said, “Enthusiasm is a risk.” This voicemail explores why that risk is worth taking — from the professor who told me I had too much enthusiasm to the creator behind K-Pop Demon Hunters, whose joy made the world’s most-watched movie. In this voicemail we talk about how...
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The Smartest People I Know Are Dumb
The smartest people I know are also the dumbest—on purpose. This voicemail reveals how low-stakes humor builds trust, sparks belonging, and makes ideas unforgettable. From spontaneous party bits and Step Brothers quotes to playful B2B campaigns, you’ll see how embracing silliness fuels…
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This Reminded Me of You
What do Snoop Dogg mugs, velvet track suits, and brand strategy have in common? A weirdly specific point of view. In this voicemail, we talk about how to make your voice so you it’s instantly recognizable and why that’s the secret to trust, connection, and creative work that sticks. This is a...
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The Serious Business of Play
Did you know bees play for fun? We explore what those little wooden-ball-rolling bees can teach us about perfectionism, creativity, and the power of play. Talk about why bad ideas matter (and why we should collect them), how daydreaming fuels insight, and what Amy Poehler’s Good Hang gets right...
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The Science of Being Unforgettable
TL;DL: Your audience’s brain is following a script. If your content doesn’t break that pattern in a memorable way, it gets forgotten. Here's how to make them remember you—and want to share it with a friend. I’m digging into the neuroscience behind why some content sticks and some slides into the...
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Fill in the Blank: What Marketers Can Learn from Karaoke
Ever wondered why your brain loves filling in song lyrics more than remembering your own to-do list? In this voicemail we dive into the neuroscience behind our love for filling in blanks, what marketers can learn from Spotify Wrapped (and Netflix’s autoplay fails), and why our content should...
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What Chaos (and Butter) Can Teach Us About Marketing
Does more actually mean better? Or does it just feel that way? Jerry Springer’s show ran for 27 seasons, thriving on shock, chaos, and controversy—until it all collapsed under the weight of too much. And honestly? The same thing happens in content marketing. Everyone’s obsessed with more—more...
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The Alarming Truth About Brand Loyalty
One second, I’m enjoying a normal shower. The next? A mysterious man’s voice is coming from my living room, and I’m mentally preparing to defend myself with a bottle of shampoo. Turns out, the culprit wasn’t an intruder—it was my possessed alarm clock radio. A clock radio I’ve had since 2008, you...
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Are Your Memories Even Real?
Ever almost not done something—then realized you’d regret it forever? That was me in Tennessee, debating whether to ride a mechanical bull as our Uber got closer. My friend looked me in the eye and said: “CORE MEMORY.” It got me thinking—how do we actually make memories? And why do some moments...
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Why Following Trends Will Never Make You Memorable
Ever been vibing to a happy song and thought, "This would be perfect for a horror movie"? No? Just me? In this episode, I’m diving into the power of contrast—in horror, in creativity, in work, and in life. From Us and Devil’s Rejects to satire writing and Six Flags free-fall rides, contrast makes...
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The Risk of Playing (And Why It’s Worth It)
Seven months after absolutely exploding my ankle (yes, that’s the technical term), I finally got the all-clear to skate again. But... What if I wasn’t ready? What if I wiped out in front of an entire park full of strangers? What if Brad, my physical therapist, was secretly testing me and I failed...
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The Memory We Choose to Keep
Some memories stick with us forever—but what if we had the power to reshape them? In this episode, I share a story from my friend Mariya Delano about a day that could have been the saddest of her childhood… but wasn’t. Thanks to a caring father and a little imagination, what started as a painful...
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Connection vs. Belonging
After getting contacts for the first time, I had a full-blown existential crisis over my eyebrows (shoutout to my glasses for shielding me from this for years). But this got me thinking… what actually makes something belong? Connection and belonging aren’t the same thing—just because something…
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Why Your Brain Hates Uncertainty
Getting laid off? 0/10, would not recommend. But if life has taught me anything, it’s that the best moments usually come after the absolute worst ones. High peaks don’t exist without deep valleys, and right now, I’m somewhere in between—figuring it out as I go. Turns out, our brains hate…
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How Play Builds Trust Faster Than Any CTA
Marketing has a trust problem. And the solution? It’s not more ads, more content, or more lead gen forms. It’s play. Think about it—when was the last time you really connected with someone? It probably wasn’t during a forced networking event or while filling out a 7-field gated form. It was…
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Want to Be Memorable? Make It Worth It.
Look, I wasn’t sure I wanted to call you today. Nothing personal, just been in a mood. One of those ugh-everything-is-terrible-but-also-I-should-probably-fold-my-laundry kinda moods. Lately, I’ve been thinking a lot about what makes something (or someone) memorable. And my brain keeps circling…
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Losers Make the Best Marketers
I’ve been a loser my entire life. And honestly? I’m proud of it. Winning has never been my motivator—give me failure, feedback, and a good underdog story any day. In this episode, I’m diving into why losers actually have the advantage (especially in marketing), how getting comfortable with…
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The Case for Play
Breaking my ankle in three places? Not exactly the kind of play I had in mind for 2023, but here we are. This week, I’m thinking about play—why we need it, when we lost it, and why two of my best friends swinging like kids on a summer night made me want to cry (in a good way). I'm wondering:How...
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Why We Remember What We Remember
Some memories just stick. No photos, no documentation—just a feeling so strong it imprints itself forever. Like the day I got my license, blasting Avicii with the windows down, screaming CORE MEMORY!!! at the top of our lungs. Lately, I’ve been thinking about why certain moments stay with us…
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Memories Are Our Real Currency
Memories are human's real currency. And lately, I’ve been feeling rich (and also kinda old??) because my little brother Kyle just graduated high school. HIGH SCHOOL. I remember changing his diapers, and now he’s a full-grown human heading to college. Make it make sense. Between that and realizing...
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Marketing Without the Ick
Marketing has a reputation problem. It’s seen as manipulative, salesy, and—let’s be real—kind of gross. But does it have to be? In this episode, I’m unpacking why marketing gives us the ick and how we can approach it in a way that actually feels good. No slimy tactics, no weird persuasion hacks,...
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Authenticity is Earned, Not Marketed
If I hear the word “authenticity” used as a buzzword one more time I’m going to flip a table. I’m not voting to banish the word but I am saying we need to change how we talk about it in the working world. Because everything I see on LinkedIn lately is giving me the ick 🤢 “7 AUTHENTIC HOOKS TO...
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The Emotional Rollercoaster of Clickbait
Between James and I getting COVID and the weather being as cold and disappointing as freezer burnt ice cream, we’ve seen better months. A silver lining to isolation was that once I exhausted every Netflix dating show (and TikTok hashtag associated with said Netflix dating shows) I had plenty of...
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Brand Affinity > Brand Awareness
Dude you will not believe what just happened to me. Checking out at Target, getting some deodorant, soap, electric toothbrush heads, a vacuum sealer — James and I are on a sous vide kick, but you know, the essentials. And as the cashier is ringing me out she asks “Do you want a protection plan…
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B2B Doesn't Need More Content
HAPPY NEW YEAR!!! Can you believe it’s actually 2023? I mean, we’re already a month into the new year but it still feels fresh ya know? The new year always hits me in two phases: * Phase 1: I’m motivated, energized, reorganized and full of hope. Usually during this time I’ll set a bunch of over...
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The Cheeseballs Incident
Maybe it’s the holidays but life has just been moving too fast for me to keep up lately! Especially after traveling for work last week, my head has been a whirlwind. James and I weren’t able to come home for the holidays this year but last week while I was in Boston I got to see both of our moms...
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Don’t Boring-Yourself
Headed to the grocery store but wanted to call you to ask you about that date and how it went last weekend?!👀 Remind me, was this the guy holding up the big fish in his profile pic? Or guy-with-guitar? Anything is better than that guy who took you tandem mountain biking for your first date…what…
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Beware of Artists
I swear, sometimes my life feels like an episode of Seinfeld. I'm in the car on the way home from that pottery class I told you about. It was fun but not as productive as I had hoped. You know, James bought me the pack of 4 classes to help me make new friends since we moved (super sweet). But I...
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ABOUT THIS SHOW
Rallying curious minds who love heartfelt storytelling, playful thinking, and a little marketing magic. These short (slightly nerdy) voicemails explore what makes stories, brands, and ideas unforgettable in a noisy world.
sorryimissedyou.substack.com
HOSTED BY
Meg Dalessandro
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