How PMMs can influence GTM without being left out w/ Madison Leonard

from We're Not Marketers · host Gabriel Bujold, Eric Holland, Zach Roberts

Timestamps:01:02: Madison's journey to product marketing02:11: Transitioning from B2C to B2B02:58: Madison's current role and GTM strategy passion05:37: Are product marketers actually marketers?07:56: The disconnect between marketing and sales12:11: The role of product marketing in Go-to-market18:07: Building trust and influencing change in organizations22:47: The shift from B2B to PLG32:39: Where to find Madison and learn more about her workShow Notes:Madison LinkedInSaaS Secrets newsletterHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 34 minutes long.

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This episode was published on February 8, 2024.

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