EPISODE · Aug 27, 2024 · 26 MIN
How PMs Can Unify Marketing, Sales, & Customer Success to Deliver Impactful Projects
from The Digital Project Manager · host Galen Low - The Digital Project Manager
In today's fast-paced and interconnected world, the success of any digital product hinges not just on the technology behind it but also on the harmonious collaboration among various teams within an organization.Galen Low is joined by Jessica D'Amato Crosby—Director of Digital Marketing at Vye—to delve into the increasingly important trend of breaking down the silos between digital marketing teams, sales teams, customer success teams, and many others, to create a unified and seamless customer experience.Resources from this episode:Join DPM MembershipSubscribe to the newsletter to get our latest articles and podcastsConnect with Jessica on LinkedIn and XCheck out VyeThe book Jess mentions is “Switch: How to Change Things When Change Is Hard” by Chip and Dan Heath
What this episode covers
In today's fast-paced and interconnected world, the success of any digital product hinges not just on the technology behind it but also on the harmonious collaboration among various teams within an organization. Galen Low is joined by Jessica D'Amato Crosby—Director of Digital Marketing at Vye—to delve into the increasingly important trend of breaking down the silos between digital marketing teams, sales teams, customer success teams, and many others, to create a unified and seamless custome...
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How PMs Can Unify Marketing, Sales, & Customer Success to Deliver Impactful Projects
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