How podcast interviews can grow your business with Victoria Bennion

Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.  KEY TAKEAWAYS COVERED IN THE PODCAST Being a podcast guest is a great way to gain authority and get in front of other people’s audiences.You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster.By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors.Before pitching - Research the podcast and make sure their target audience would be a good match for your business.Listen to the podcast host’s style – can you have a conversation with them?Don’t copy and paste your pitch! Personalise it and make yours stand out!Do a review and screenshot the podcast – talk about something you have listened to and what you could add.Demonstrate why it is a win for the host to have you on their podcast.Be honest – if you have only just found the show, say that!It’s about learning, not selling.Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms.If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks.You can continue to get leads in months after the podcast has been recorded.Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA).You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts?Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them!Review your website and social media – hosts will check it!Your message doesn’t have to be perfect when you first start – be consistent and give it a go.You may not get an ROI immediately. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The only way to gain confidence is to keep doing it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Victoria – 04:43Finding a podcast match – 09:18Why you should consider being a podcast guest – 11:58How to pitch to be a podcast guest – 14:52How to be a good podcast guest – 28:48How to get over the fear – 40:35Why use a podcast agency? – 43:45 CHECK VICTORIA OUT: FREE checklistWork with Victoria Transcript BelowHello and welcome to this week's episode of the podcast. How are you doing? So this week we're talking podcast on the podcast. Um, how many times do you think I'll say podcast today. But before then, I just want to say something that's really funny. I just had to stop because I got stuck as to what I was going to say next. And I went back and I just quick re-listened and it made me think of something. Ever since I got captions on Instagram, I never realized how many times I say, uh, or, um. Have you like, have you done it, put the captions on, talk on camera, put the captions and then read what it says. I always sit there thinking I did not say that. I didn't say, uh, and um that many times. No, I did. I've just never noticed before. Anyway and I know I say 'So' a lot on the podcast. It's like my lead into the next thing. And I'm trying to not say it. Now I've said that I've said it. Oh, it's going to be so hard. Let's crack on with today. Today I've got an interview with the very lovely Victoria Bennion. She is a podcast booking agency where she works with top entrepreneurs, coaches, authors to build their brands and grow their businesses through leveraging podcast interviews. Victoria is a trained journalist is a qualified marketer, experienced social media manager, and she helps authors and businesses reach their goal through effective marketing solutions. She and her team have booked hundreds of podcast interviews, helping clients establish their authority, building their platforms and share their message with the world. She lives in a Dorset in England with her husband, two children, two rabbits, a cat and her parents. Boy, that sounds like a busy house. And in her spare time, she writes for children as a member of the Golden Egg Academy. I don't know what that is. I'm going to Google that as soon as I finish this. Today, we chat about why you should consider being a guest on a podcast. And I really do want you to listen to this. Even if you're sat there thinking I haven't got a podcast, I don't want to be a guest. The authority that you can get by coming on a podcast and being interviewed. And one of the things we talk about is like, When you think about other ways of putting yourself in front of other people's audiences, one, podcast could tend to be very niche. Now mine isn't very niche. I know that. I think I niche where my audience are concerned. Certain people, I attract certain people, certain types of business owners. So I think that's my only niche really on that front. But you can get some really specific niches on podcasts. And the difference really between a podcast and something else. It's the length of time that you get exposure for. So if you're coming to do a, I dunno, a takeover or a TV, something, or a blog, whatever, it's not very often that you'll find something as long as a podcast talking for that length of time and getting that much tension. I know some of my members, we often talk about getting in front of other people's audiences and they get really nervous with the thought of going on a podcast. It's just like anything else, just getting used to it. That's it. The first couple of times, you'll probably be nervous. You might stumble over your words. You might. Um, I say, I said um there as well. You might. Think it's terrible, but you're not going to get any better until you do it and do it and do it and do it. So I would really urge you to take listen. She gives some really good advice about how to pitch, what to do. I talk about lots of experiences in terms of how the pictures I get and I really don't like, and that sort of thing. So I think there should be a really, really good one. I will leave you to it. Here is the lovely Victoria. Okay. I am really pleased to welcome to the podcast today Victoria Bennion. Victoria, how are you doing? Victoria: I'm well, thank you. Teresa: Good stuff. We were just talking about the fact that we're both in the UK, which now feels very unusual interviewing UK people, uh, after doing so many American colleagues. So Victoria, we always start off at the same question. I'm sure my audience are very bored of it by now, but we're going to go with it anyway. Tell everybody who you are, what you do and how you got to do what you do today. An introduction to Victoria Victoria: Okay. So my name is Victoria Bennion and um five book business owners, author and coaches as guests on podcasts to increase their visibility. Uh, so I began my career in journalism actually. Um, I studied at the London College of Printing, and then I went into journalism for about a year before moving into communications and marketing. I worked that the arts university in Bournemouth and I headed up their project, Southwest lifelong learning network before moving to a university of the arts London, where I worked for their student services department in the marketing. And then I became pregnant with my daughter and we were living right in central London. It's opposite the Barbican. Teresa: Right. Victoria: And I was really sick, really, really sick. And I hadn't moved doctors. So I came home and I think I was about eight months, eight weeks pregnant at that point, really sick. Managed to get home and I didn't go back. That was kind of that. And I had one freelance marketing client at the time and always went for the museum, like beaten archives out. So doing the newsletters on the side. So I thought maybe I can just build this up, you know, keep this going. Um, and that would fit around my daughter. So that was, that was what I did. And I started taking on small business clients on the whole, and some of it. I'm also interested in writing. So I was kind of what writing as a hobby and then doing some marketing work for authors. And then I found that I was sort of full wall to wall with work and it wasn't kind of the balance that I thought it was going to be. Um, so I decided to kind of reevaluate and at that time I was doing a course, um, uh, Tim Grahl course, you...