How Podcasters Can Effectively Leverage Paid Social Media Advertising w/ Matt & Megan Shields (#14)

PREVIOUSLY RECORDED LIVE ON 6.5.24If you've spent any time on social media lately, you've learned these networks - Facebook, Instagram, TikTok, etc. - have become less about organic content and more about advertising.Depending on your point of view, that can be a good thing or a bad thing.As a podcaster and content creator, it's critical to cut through the noise...and sometimes that requires developing a paid ad strategy to help you reach the right people.And if you've never done this, it can be intimidating. But fear not, Bomb Squad. To quote Mrs. Doubtfire, "help is on the way!"In this installment of Let's Blow This Up Live, I'm joined by Matt & Megan Shields, the braintrust behind Chimehouse Media. Matt and Megan specialize in paid advertising campaigns and strategies for podcasters, helping you reach the right listeners, grow a more robust audience, and achieve positive returns from your campaigns AND podcast as a whole.Don't let paid advertising scare you. Discover what Matt and Megan have to say and do this thing up right!This episode also contains a nice segment about The Sopranos. Just in case you needed another reason to press play...________________________Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.You can catch the live feed every Wednesday on:Facebook | LinkedIn | YouTubeYou can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!