Podcasting Strategy Simplified

THE ISSUE: Business owners thinking "big things" should happen whenever they publish a podcast episodeTHE REALITY: Building a podcast isn't just about the episode you release this week. It's about building a valuable, results-driven catalog that serves as an asset to those who enter into your pipeline. Once someone consumes your content, there are a number of things they can do next...and often times, that's totally up to you. Episode 118 is Part 7 in our 12-part series entitled 12 Things Business Owners Get Wrong With Podcasting and I'm sharing the multitude of actions a consumer can take once they listen to your content.After taking in Episode 118, you'll understand:✅ Why you can't expect miracles to happen when you publish new episodes✅ How to properly optimize your podcast to guide your audience where you want them to go✅ Why you need to be patient with some audience members (because it takes them much longer to make a buying decision)✅ How to focus on what you can control and continue amplifying your message so the right people hear it✅ The value of the skills you sharpen by consistently creating new content📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business.THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your ecosystem. But to make this happen effectively and efficiently, you need to ensure your podcast is optimized properly. In Episode 117 of Podcasting Strategy Simplified, it's Part 6 in our 12-part series 12 Things Business Owners Get Wrong With Podcasting and I'm sharing insights into why your podcast isn't generating leads and what you need to do to make that happen.After taking in Episode 117, you'll understand:✅ Why you need to prove your a viable force with your podcast before you see real results✅ What you're most likely missing that's preventing you from generating leads with your podcast (and the ancillary content your podcast produces)✅ How to set your listeners up for a friction-free transition to the next step your customer journey✅ The power of featuring ONE consistent, singular Call To Action in each episode you publish📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners believe publishing new content on a consistent basis is the only thing that matters.THE REALITY: Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult. In Episode 116 of Podcasting Strategy Simplified, it's Part 5 in the 12 Things Business Owners Get Wrong With Podcasting series and I'm breaking down what you need to focus on to make sure you're delivering the right message to your audience.After taking in Episode 116, you'll understand:✅ What consistency brings to your podcasting efforts (and why it's one of the hardest hurdles to clear)✅ Why delivering the wrong message negates the positive effects of consistency✅ Your podcast isn't broken, but your content strategy may need recalibrating✅ How to get your messaging dialed in so every episode impacts listeners and generates results📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners believe their podcast needs to generate a large number of downloads in order to produce results.THE REALITY: Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands. If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals.Welcome to Episode 115 of Podcasting Strategy Simplified. It's Part 4 in our 12-part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting and today, I'm zeroing in on how many download numbers a business podcast needs to be successful. After listening to Part 4 in this miniseries, you'll understand:✅ The most common misconception when it comes to download metrics✅ Why it's imperative you understand what the download metric means to your success before you ever start a show✅ When having a large amount of downloads actually does matter✅ How to evaluate download numbers for your business (and why you need to focus on who's already shown up, not who hasn't arrived yet)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners are sharing clips from their podcast expecting each of them to generate high-quality leads. THE REALITY: If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that. You can't just share clips and expect people to take the next step if you don't provide them with the next step to take. In Episode 114 of Podcasting Strategy Simplified, it's Part 3 in our 12-Part series entitled 12 Things Business Owners Get Wrong With Podcasting and today, we're covering how to get more mileage out of your short-form video clips for each episode.After taking in Part 3 of this miniseries, you'll understand:✅ How short-form clips raise awareness for your podcast (and, in some cases, give the consumer everything they need)✅ Why just posting clips as is won't get the job done✅ What you need to do with your clips to optimize them for lead generation📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners leveraging podcasting to grow their business believe all guests will share their episode once it goes live.THE REALITY: If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. In most cases, business owners who bring guests on their podcast don't take the proper steps towards networking and building a relationship with their guest, thus leaving the doors of opportunity shut and giving guests more reasons to not share their episodes when they're published.It's Episode 113 of Podcasting Strategy Simplified and it's Part 2 in our special 12-Part miniseries entitled 12 Things Business Owners Get Wrong With Podcasting.After listening to Part 2 of this miniseries, you'll understand:✅ Why 9 out of 10 times, it's on you if your guest doesn't share their episode✅ Why business owners should focus more on solo content than guest-driven content anyway✅ How to use your podcast as a powerful networking tool for your business✅ What to say to your guests after a great interview to being building a meaningful, lucrative relationship📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

THE ISSUE: Business owners think "VIP" guests will automatically build their audience.THE REALITY: If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening:Your audience simply isn't jiving with your guestsYou're featuring the wrong type of content for your podcastEpisode 112 kicks off a special 12-Part miniseries here on Podcasting Strategy Simplified, entitled 12 Things Business Owners Get Wrong With Podcasting.After listening to Part 1 of this miniseries, you'll understand:✅ Why "great guests" are not always the key to audience growth✅ The reason good conversations are key (and what you need to do to facilitate them)✅ Why you may need to change up your strategy altogether (depending on your goals)✅ How solo content can unlock the growth necessary to drive results for your business📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all.That said, it's important to go beneath the surface to get the absolute best answers from your guest. In this episode of Podcasting Strategy Simplified, I'm answering the question "What questions lead to the best podcast interviews?" Smash the play button and let's dig in!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Great podcast content is a key component to your overall growth and success. But it's only one piece of the machine. It's important to understand there are several moving pieces that make your podcast hum. In this episode of Podcasting Strategy SImplified, I'm sharing why great podcast content, while necessary, isn't the only piece of the puzzle. After consuming this episode, you'll understand:✅ Why your podcast content is like a party you want everyone to attend✅ The strong role promotion plays in getting people to consume your content✅ Why constructive criticism will help you grow (if you're willing to listen to it and not let it hurt your feelings)✅ How the additional pieces surrounding your content help fuel it (and make audience members want to consume it more)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place. In this episode of Podcasting Strategy Simplified, Jason Cercone answers the question "what makes a listener choose one podcast over another in the same niche."No purchase necessary, details inside! 📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

When you lean into podcasting strategies for your business, a key element you'll naturally want to capitalize on is growth. Growth means your message reaches more eyes and ears, thus giving you more opportunities to establish trust, facilitate sales, and accomplish goals.Unfortunately, many creators put inadvertent roadblocks in front of their efforts and cost themselves years of growth.Today, I'm going to identify four of those roadblocks so you can avoid them as you build your podcast. After taking in this podcast, you'll understand:✅ Why you can't accomplish anything (podcasting and beyond) if you're mindset is off-center✅ The non-negotiable importance of focusing your message to ONE ideal listener✅ Why your content planning needs to go far beyond just one episode at a time✅ Why direct beats "cute and clever" every time in podcasting📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Going into sales mode on your podcast (or when you're guesting on someone else's podcast) is the worst thing you can do. It makes things awkward, it makes people look at your differently, and it makes it damn near impossible for anyone to establish trust in you. In this episode, I'm providing a solution to the question "How can I use a podcast to generate leads without sounding salesy?"Do you have a question you'd like answered on this series? Use the SpeakPipe link below to record your question and I'll feature it on an upcoming episode!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Launching a podcast is easy. If you reeeeally wanted to, you could launch a show today. It wouldn't be very good, but the physical act of getting a podcast onto the Internet could be done rather quickly.But what REALLY matters in this game is building and growing a podcast to the point that it consistently helps you reach goals, make connections, and serve your current and potential audience with trust-building expertise.In this episode of Podcasting Strategy Simplified, I'm going to share what it takes to truly build a podcast that supports your business goals and establishes you as an authority in your space. I'll talk about the importance of an impactful launch as well, but where you truly make your bones with the podcast medium is getting better at your craft and building something that makes your brand stand out.After consuming this episode, you'll understand:✅ The difference between launching a podcast and building a podcast✅ Why an impactful launch is great, but your vision needs to be much bigger✅ Why you can never trust fly-by-night, "launch your podcast in 24 hours" bullshit✅ How to implement a strategy that sets you up for long-term growth and success (for your podcast AND your business)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Sounding more natural and unscripted on your podcasts can lead to more engaging content for your audience, as well as a deeper experience when recording with guests.Today, I'm answering another burning question: How can I make my podcast conversations sound more natural and less scripted?No purchase necessary. Details inside!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

In order for your podcast to support your business, it's imperative you build your show on the foundation of a solid strategy designed for your specific needs. Just starting a podcast because it seems like the trendy thing to do and not factoring in your time, goals, and true business needs puts you on course for results to take longer and potential burnout to rear its ugly head.But building goals designed to grow and scale your business, followed by determining the best way to utilize podcasting to achieve those goals, is a much better way to fly...and will ultimately set you up for better results while keeping you engaged in the creation process.In Episode 104 of Podcasting Strategy Simplified, I'm sharing what you need to do (and what you need to be thinking about) to build a podcast that supports your business.After taking in this episode, you'll understand:✅ Why entrepreneurs and business leaders (like yourself) need to look at podcasting differently✅ How to reverse engineer the traditional thought process and leverage podcasting more effectively✅ Reasons you should implement podcast guesting into your initial podcasting strategy✅ Why so many podcasts fade away after just a few episodes📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Establishing trust with your audience is one of the most critical items in play when it comes to your podcasting strategy. This allows you to keep audience members actively engaged with your content, gives them more reasons to share your content with others seeking similar information, and transform listeners into clients with your products and services. In Episode 103 of Podcasting Strategy Simplified, I'm answering another burning question: What type of podcast format works best for building trust with an audience?If you want to leverage your podcast to generate leads and set up sales, this is a message you need to hear.RESOURCE MENTIONED ON THIS EPISODESolo Podcasting Simplified - a new 90-Minute Strategic Coaching Module where I'll help you elevate your solo podcasting skills.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

When it comes to success in podcasting, everything begins with strategy. Inside your podcasting strategy, you'll find proper mindset, content pillars, short and long-term plans, well-defined expectations, a clear focus on what your ultimate goal is, and so much more.Trying to leverage podcasting for your business without a strategy is like trying to build a skyscraper on quicksand. Focus gets lost quickly, lack of clarity leads to burnout, and accomplishing your goals utilizing the podcast medium as your vehicle never becomes realistic.Today, I'm going to assign a true, authentic definition to the term "podcasting strategy." And while the definition I reveal may not be universally accepted, it 100% applies to the impact effective podcasting can have on the growth of your business.⚠️ After consuming this episode, you'll understand:✅ The lack of results you'll experience not leading with strategy first✅ The importance of identifying gaps in your business and determining how podcasting can fill them✅ Why you need to reverse engineer how you look at podcasting (and stop treating it like a means to podcasting fame)✅ The only time massive download numbers truly matter ✅ The true definition of podcasting strategyRESOURCE MENTIONED IN THIS EPISODE: SBMowing📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

All podcasters want audience growth and they want it yesterday.But that's not how it works. There are several factors to consider when it comes to audience growth and stability.Today, I'm answering the burning question: How long does it realistically take to grow a successful podcast audience?Smash that play button and let's begin!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

DID YOU KNOW: According to a quick Google search that produced a Reddit thread in the AI Overview, only 5-7% of podcasts actually make it to 100 episodes. Sad, but true.Trying to swing this statistic in the right direction is one of my core missions at Bombtrack Media, and today I'm actively contributing to the cause.Podcasting Strategy Simplified has officially hit 100 episodes. Most of those episodes came under the show's former name (Let's Blow This Up), but here we are.To me, 100 episodes is just the beginning. As you'll hear me say a few times throughout today's show, "the party has only just begun!"But I'm also a firm believer in celebrating all the milestones you hit in your podcasting journey, so to ring in triple digits, I invited my friends and business partners at Empowered Podcasting, Marc Ronick and Rich Perry, onto the show to talk about the commitment required to hit triple digits on your podcast, the evolution of Empowered Podcasting, not twisting and overthinking the words of the "gurus," and plenty more.Join us for this episode from front to back and you'll walk away with:✅ Tips to make it to 100 episodes on YOUR podcast✅ A look behind the scenes at the evolution of Empowered Podcasting (and the planning of this year's Empowered Podcasting Conference happening August 21st thru 23rd in Charlotte, NC)✅ More reasons why you should be attending this year's Empowered Podcasting Conference (see the link below to grab your ticket AND save 20%)✅ An understanding of why we, as podcasters, sometimes twist the words of the gurus and "over-offer" our products and servicesFrom the bottom of my heart, THANK YOU for being on this journey with me and listening to Podcasting Strategy Simplified! 📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none.As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis. So let's dig in. After taking in Episode 99 today, you'll understand:✅ The reason I reverse engineer the need for podcasting ✅ Why I've gone all in on podcasting strategy (and why you should, too)✅ The role a rock solid mindset plays in your podcasting endeavors✅ Which coaching package makes the most sense for you (and your budget)✅ My approach to production and why it's directly related to your overall strategy📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

It's time to answer another one of your burning questions about podcasting strategy! The question on the table today: Do small podcasts actually make money or is monetization overrated?The key to this answering this question comes down to discovering what monetization means to you. Press play and dig in.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next.And on top of that, we have to deal with these GD spam bot scammers from various countries posing as "promoters" and "growth experts" trying to take control of our download metrics. Chances are, by time you finish reading this sentence, a new one will have sent you a connection request on LinkedIn, bragging on high with the lowest of grammar skills how they're equipped to take your podcast to the next level.It's time more awareness was brought to the stage about this bullshit, and I'm here today to do just that.On Episode 97 of Podcasting Strategy Simplified, I'm taking my shot at these relentless spam services and sharing my thoughts on why they'll have a negative impact on your podcasting strategy (and results) if you let them into your world.After you finish consuming this episode, you'll understand:✅ Why these bots unfortunately exist (and why they're meaningless to your efforts)✅ The greatest weapon you have at your disposal to fight back✅ Reasons you can't be focused specifically on downloads (and when you focus on the right things, these scams become irrelevant to you)✅ The REAL penalty that comes from falling victim to these scams (and the long-term impact it can have on your podcast)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

It's time to answer another one of your burning questions about podcasting strategy! The question on the table today: Why do some podcast episodes perform dramatically better than others?The answer may not be what you expect.Enjoy!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

If adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for.A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself.In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt, Podcast Hall of Famer, Producer, Host, Consultant, and pretty much anything else you can think of related to podcasting.Arielle is the brainchild behind The Earbuds Collective, The Podcast Plunge, and several other podcast resources that bring new layers of connection and discovery to podcasts across the globe.Because Arielle is the foremost authority on leveraging a newsletter to amplify your podcast (and vice versa), I welcomed her to the show with open arms and the result was nothing short of a 60-minute masterclass in making the right moves with your podcast newsletter strategy.After you consume this episode, you'll understand:✅ Fundamental building blocks for creating an engaging newsletter people actually open, read, and share✅ Why your newsletter needs to be more than just promoting this week's new episode✅ Content strategies that captivate readers and draw them into your podcast✅ Best practices for acquiring new readers for your newsletter✅ Which platform is right for you (based on what you want your newsletter to accomplish)Connect with Arielle on LinkedIn📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

The 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities! So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?! Smash that play button and get your answer!Then, click to read our official press release on PodnewsLearn more, get your ticket, and use code EPCJASON20 to save 20%⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

I thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus.No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media.Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents to the conversation...Today, in Episode 94 of Podcasting Strategy Simplified, I'm sharing my thoughts on why I feel the podcast market will NEVER be saturated and why this medium will always have a home for your voice and message.After consuming this episode, you'll understand:✅ Why this over-saturation narrative never seems to go away (and why you need to do your part to ignore it)✅ The real reason you can't let someone else's beliefs stop you from sharing your wisdom with your people✅ Why podcasting is the prime stage to amplify your message (no matter how many podcasts exist in your niche)✅ The mindset you need to have to truly succeed at podcasting (and how said mindset impacts your podcasting strategy)You'll also be hungry for a burger after listening to this one, too. So, you know...bonus! 🍔📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

I'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building?While it might seem like good business to focus on one, I believe there's a way to lean into all three. Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll make it happen! 📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host.The big problem with the download metric is that its presented by most podcast hosts (and some podcast "gooroos") as THE most important number to track. But in reality, if you don't understand how to evaluate these stats, they become something that plays tricks with your mind and can cause you to lose focus on what's most important with your podcast's development.In Episode 92 of Podcasting Strategy Simplified, I'm sharing my candid thoughts on download metrics and how you should utilize them in your podcasting plight.After taking in this episode, you'll understand:✅ Why you should wait AT LEAST six months before looking at your numbers when you launch your podcast✅ How download metrics f*ck with your mind and how to overcome it✅ What you should focus on instead of getting consumed by metrics and statistics✅ The best way (and best time) to evaluate your download metrics so they become a useful tool✅ The metric that matters most (and it has nothing to do with numbers)RESOURCE MENTIONED IN THIS EPISODEOn Episode 13 of my friend and fellow podcasting strategist's show Talking the Talk, her and guest Lori Pine share a take on download metrics you absolutely need to hear. Click here to listen now📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Welcome to the first installment of a new series here on Podcasting Strategy Simplified!Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy. I'll also be featuring questions sent in by you and other members of the Bomb Squad! Simply click on the SpeakPipe link below to submit your question to yours truly.To kick things off, I'm providing my views on the popular question "Why isn't my podcast growing even though my content is good?"📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps.Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "podcasting" or "podcasts about podcasting" or are you searching "let's blow this up?"The change needed to happen. So I pulled the trigger, made some key strategic updates, and within a month, things started to swing in the right direction.Listenership improved, retention time increased, and the podcast started ranking on Apple Podcasts and Spotify.I have one strategy to thank for this turnaround: Podcast SEO.Today on Podcasting Strategy Simplified, I have the queen of Podcast SEO joining me to explore this topic on a much deeper level and deliver to you a masterclass on this incredibly important subject. Julia Levine, aka The Podcast Teacher, is sharing the mic with me and you're one click away from discovering a ton of great information, including:✅ Why Podcast SEO has become so important in today's podcasting landscape✅ The differences between "regular" SEO (Google, etc.) and Podcast SEO (apps like Apple Podcast and Spotify)✅ Why direct show names are better than cute and clever ones✅ The elements you need to have in place to build your show's visibility (and it has nothing to do with show notes)✅ What to do first if you're thinking about rebranding your podcastA FREE GIFT FROM JULIA: thepodcastteacher.com/seokit📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Getting ready to launch a new podcast? Click play on this episode before you do!Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on your content. You want to set up a bingeable experience from jump...and you want to treat your podcast launch for what it is: a BIG deal.In Episode 89 of Podcasting Strategy Simplified, I'm sharing some tips to help you have a memorable, impactful podcast launch. One that drives listenership, boosts visibility, and sets you up for long-term success at the earliest stages of your podcast's availability.After consuming this episode, you'll understand:✅ Why an effective launch needs to be part of your initial podcasting strategy✅ How to treat your podcast launch like a Hollywood premiere✅ The easiest way to beat the "Most podcasts never reach Episode 10" statistic (this will BLOW. YOUR. MIND.)✅ How to put your content to work before you launch your show✅ The best way to generate action around your podcast once it's live (subscriptions, follows, shares, ratings, reviews, and listens)In this episode, I referenced the blueprint I laid out for acquiring purpose-driven ratings and reviews in Episode 86 of Podcasting Strategy Simplified. Access the episode here📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?It's happened to all of us. But what if I told you it wasn't their fault...it's yours?Now before you come at me with a flaming pitchfork, hear me out.How you communicate with your guests AFTER their appearance takes place plays a significant role in how they share your content. Even more importantly, how you communicate with your guests after their appearance will determine whether you begin cultivating a relationship that could open up new doors...or whether their contribution to your show (and your practices) becomes nothing more than a one-time transaction.On Episode 88 of Podcasting Strategy Simplified, I'm breaking down how to get all the meat off the bone when it comes to the guests you feature on your podcast. By implementing these simple strategies, you'll build more meaningful relationships with those you collaborate with while simultaneously creating networking opportunities that could change the game for your brand.After listening to this episode, you'll understand:✅ Where most podcasters drop the ball with guest communication (and how to ensure you do things right)✅ Simple steps to follow that lead to a more meaningful conversation on recording day✅ Why each guest who joins your show presents a networking opportunity that could change the course of your business ✅ How to set up plans to dominate the world with your guests✅ Why you should apply these strategies to your own podcast guest appearances as well📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally different story.In Episode 87 of Podcasting Strategy Simplified, I'm covering why you know WAY more about your focused content area than you give yourself credit for. Additionally, I'm sharing four easy-to-implement strategies that will ensure your content well never runs dry.After listening to this episode, you'll understand:✅ Why thinking you'll run out of things to say on your podcast is nothing more than a limiting belief✅ How thinking Strategy First will keep good ideas flowing✅ Why timestamps are arbitrary with your podcast content (and what to focus on instead)✅ How to implement a simple exercise that will not only boost confidence, but get you more in-tune with your expertise✅ How to use my simple weekly system to ensure you always have a surplus of new episode and content ideasRESOURCES MENTIONED: Episode 84 of Podcasting Strategy Simplified 📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple Podcast's algorithm.Apple themselves have stated this isn't the case, yet it doesn't stop many, many podcasters from asking you to drop a rating and review on each and every episode they produce.In my opinion, there's a much better way to acquire ratings and reviews. AND a much better way to get more mileage out of each episode's Call To Action. In Episode 86 of Podcasting Strategy Simplified, I'm dropping the truth about ratings & reviews and helping you get more from your Call To Action. After consuming this episode, you'll understand:✅ The real value of ratings & reviews✅ Some of the misconceptions behind ratings & reviews (and how to overcome them)✅ Why your podcast will deliver better results if you focus on one clear Call To Action (and by eliminating the blanket ask for R&Rs)✅ The results I got from conducting a ratings & review experiment (and the blueprint behind it so you can use it on your show, too)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Are you ready to gain clarity on your most pressing podcasting issues...in just two weeks?!You read that right!I'm now offering a Podcast VIP Accelerator, a 2-week podcast coaching program and you're invited to check it out!In this bonus episode of Podcasting Strategy Simplified, I'll break down:✅ What this program is all about✅ The inspiration behind this 2-week program✅ What separates this from other coaching programs ✅ Why I feel many coaching programs are brokenPLUS: Be one of the first 10 Bomb Squad members to sign up for this program and take advantage of a special $100 discount!Set up a Free Discovery Call at jasoncercone.com/discoverycall to take the first step.📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Let me start off by saying this: NO, I'm not anti-AI. NO, I'm not someone who believes AI is going to destroy humankind a la Terminator fame.But I am someone who believes if you're using tools like ChatGPT and Claude to churn out generic copy, then posting said copy without injecting ANY of your own brand personality into it, you're headed down a dark path.A dark path that's slowly (but surely) making you blend in versus stand out.In Episode 85 of Podcasting Strategy Simplified, I'm putting the hammer down on AI dreck in hopes of helping you use it more responsibly in your life - with your podcasting strategy, your social media, and more.After consuming this episode, you'll understand:✅ Why AI tools are just that...TOOLS! (and why you need to use them responsibly)✅ Why copying and pasting generic slop and passing it off as your own will make you stand out for all the wrong reasons✅ The ugly truth behind turning EVERYTHING YOU'RE DOING over to AI✅ Rational, impactful ways to use AI to simplify your workload (while injecting your brand personality into things simultaneously) ✅ Why AI-generated podcasts SUCK (and why you should never produce one)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

What happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!"It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm sharing the mic with my podcasting strategy twin, Courtney Reimer. Courtney is the brainchild behind Sounds Great Create Podcast Strategy, the host of a new podcast known as Talking The Talk, and a certified badass in the podcasting space - bringing over 20 years of experience to the table with work at Audible and Spotify as part of her resume. This episode ended up being a near 60-minute masterclass of important podcasting tips and strategies you absolutely need to hear. We went into our recording session with no script and no prepared questions, letting organic conversation steer the ship while we dove into as much good information as we could.After taking in this episode, you'll understand:✅ Why it took Courtney so long to launch a podcast (and why you should take the queue that the time to launch yours is now)✅ The beauty of on-demand content (and why ALL episodes in your podcast catalog are valuable)✅ Common (and uncommon) mistakes we've both made along the way that you can avoid✅ That you know WAY more about your subject matter than you give yourself credit for (and how to prove it to yourself)✅ Why it's OK to be terrible in the beginning (and why you need to give yourself space to grow)Connect with Courtney on InstagramListen to my guest appearance on Courtney's podcast, Talking The Talk📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Podcasting isn't easy. But it doesn't need to be complicated either. This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy planning, production workflows, coaching sessions, and growth initiatives.In this special Client Spotlight episode of Podcasting Strategy Simplified, you're getting an up-close look at what it's like to work with me as a coach, mentor, and strategist - right from the mouth of one of my clients!Today, I'm sharing the mic with Jessica Zeff, founder of Simply Compliance Consulting and host of Compliance Deconstructed, a podcast dedicated to helping healthcare professionals (and those curious about the inner workings of the healthcare industry) gain deeper insights into a myriad of compliance procedures and practices.Jessica, along with her co-hosts Elvan Baker and Lorie Davis, have been building this podcast for over a year. Today, Jessica's going to share what it's been like to work with me throughout this entire process.After consuming this episode, you'll understand:✅ The value of my signature Podcasting Strategy VIP Day and the role it played in Jessica's development in podcasting✅ Why working with a seasoned strategist and coach can make all the difference in how your show comes to life✅ The reason you need to get your mindset straight before doing anything else with your podcast✅ Skills and lessons Jessica has learned throughout her first year in podcasting that you can leverage as well✅ Why gaining a full understanding of all the moving pieces that go into a podcasting infrastructure is vital to your successCheck out Compliance Deconstructed for yourself!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts?Well...it's not a simple yes or no. The answer comes down to many factors.In Episode 82 of Podcasting Strategy Simplified, I'm diving into this subject and bringing you answers to this burning question. After consuming this episode, you'll understand:✅ When it makes sense to feature guests on your podcast✅ When it makes sense to keep guests away from your podcast✅ How to build your podcast around the goals you have in place✅ What solo content can do for your efforts✅ The two biggest reasons why creators shy away from solo content (and what you need to know so you never do)📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why.And one of the big things you discover when you do this effectively is discovering what type of podcast you should produce. Today, on Episode 81, I want to dive deeper into this.Based on the goals you've set and the time you have at your disposal, leaning into the right podcast type can make or break the results you achieve. Producing a podcast that doesn't connect with your brand goals will ultimately lead to burnout and podfade while producing a podcast that does connect will not only help you accomplish your goals, it'll keep you engaged in the creation process.Once you finish this episode, you'll understand:✅ Why it's important to choose the right podcast type✅ The one type of podcast you should NEVER produce✅ Various types of podcasts and how each serves specific goals and needs✅ Recommended release frequencies for your podcast type📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit. But too often, creators put the cart in front of the horse, expecting massive results after taking shortcuts to get things in motion. And after 11+ years in this game, I can tell you...that simply won't fly.There's a very fundamental element that all new podcasters need to establish before they press record, before they design their cover art, hell...before they even name their show.And that's what I'm diving into today.In Episode 80 of Podcasting Strategy Simplified, I'm breaking down the most important aspect of your podcasting strategy: Your WHY.Defining your Why will be the lifeblood of your production. Take the time to thoroughly vet this out in the early stages of your strategy development and you'll create an axiom that fuels every element of your podcast.Ignore it and you'll officially take the first step towards lack of commitment, lackluster results, inevitable burnout, and eventual podfade.After consuming this episode, you'll understand:✅ Why your Why needs to come first. Period.✅ What happens when you don't clearly establish your Why✅ What you should focus on when defining your Why✅ How other aspects of your podcasting strategy fall into place once you've established your Why📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

In the early stages of building your podcast strategy, there are many items to consider. But one of the most important aspects that cannot go overlooked is your messaging and positioning.What is your podcast's primary purpose?Who is your podcast's target consumer?How will you make an impact on your audience and get them to take action?If your podcast lacks effective messaging and positioning, it will struggle to serve its intended purpose. From this comes an inability to grow your audience base, gain followers on other platforms, and generate leads for sales. From there, it's frustration, burnout, and podfade (the Three Stooges of podcasting, if you will). In Episode 79 of Podcasting Strategy Simplified, we are breaking down the importance of messaging and positioning and showcasing why your podcast will fail without it. To drive this point home, I'm joined by Karina Karn, Founder & Fractional CMO at Choice Decoded. Karina has her finger on the pulse for what companies need to implement in order to make a strong connection with their target customers and in this episode, she's sharing how those initiatives translate to your podcasting efforts.Once you're done listening to this episode, you'll understand:✅ Why so many brand podcasts fumble when it comes to this critical aspect✅ The importance of a clearly-defined Call To Action✅ Why a strong message will guide an audience member to a purchase✅ How to ensure your podcast's messaging and positioning are on pointConnect with Karina on LinkedIn📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

EDIT: 11:06 - Joe Rogan was paid $100 MILLION by Spotify, not $100,000 as I accidentally stated. My bad.__________________________Generating revenue from your podcast is most likely one of the top priorities on your podcasting To Do List. Naturally, getting something back from the time and effort you're pouring into your show is important. But it's even more important to realize that monetization exists on multiple levels. And thinking you're going to get a massive payday the moment you publish your show simply isn't realistic.In Episode 78 of Podcasting Strategy Simplified, I'm taking a deep dive into podcast monetization and breaking down various ways you can generate income from your show, as well as the different levels where monetization exists.Once you finish listening to this episode, you'll understand:✅ A good ad to content ratio standard to adhere to for your podcast✅ When it makes sense to use traditional ads✅ How to start small with programs like Buy Me A Coffee✅ Why affiliate programs are a great way to monetize✅ The best way to get sponsorships early in the game✅ Why your product/service is the best form of monetizationADDITIONAL RESOURCES MENTIONED:Learn more about landing sponsorships from Lloyd George on Episode 15 of Let's Blow This Up | Click HereCheck out my guest appearance on Talking The Talk with Courtney Reimer | Click Here📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

What is Episode Flow?Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode.Episode Flow ie extremely important, yet overlooked and underutilized by many podcasters. Too often, creators inadvertently put roadblocks and obstacles in the way of the content consumers show up for. Items like:Huge ad blocks to start the podcastLong-winded pre-recorded introsHefty monologues about the upcoming episodeBios read verbatim from a website or one-sheet"Housekeeping" on items completely unrelated from the showIn other words, anything that can throw a listener or viewer's journey off course. In Episode 77 of Podcasting Strategy Simplified, I'm sharing a very simple formula that will help you tighten up your podcast content and publish episodes that increase listenership, boost engagement, and elevate retention.After you finish this episode, you'll understand:✅ Why thinking about listener attention spans matter✅ Key items you need to remove or continue to exclude from your podcast✅ The reason "Tell us about yourself!" should NEVER be asked to a guest✅ How to manage Calls To Action (CTAs) on your podcast✅ The most strategic way to build your podcast episodes to boost impact📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the whole brevity thing) and will allow users to seamlessly switch from audio to video and vice versa without skipping a beat.It will also feature dynamic ad insertion, but that's information I'm not going to dig into until I have to (i.e., when the service is actually live).What does this mean for podcasting? What does this mean for you?And, on a broader scale, how does this new feature fit into your podcasting strategy?I'm tackling all this and more in Episode 76 of Podcasting Strategy Simplified!After consuming this episode, you'll walk away with:✅ A better understanding of this new Apple feature✅ Knowledge on whether you'll ever get to utilize it✅ What you need to be focused on in light of this newsRESOURCES TO FURTHER YOUR KNOWLEDGE ON THIS NEWSElsie Escobar's Video on Instagram (hey, you CAN link right to the video!) --- but just in case that doesn't work, Elsie's IG handle is @theelsieescobarNew Media Show with Rob Greenlee and James Cridland of Podnews breaking down Apple's new video technologyThe Buzzsprout Buzzcast Crew talking about the Apple news📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire inside me...one that told me the podcast medium was where I was meant to exist.Fast-forward to today, and I couldn't be more "all in" when it comes to podcasting. As you've discovered, I have my own podcast, I started a business focused on podcast strategy and efficient production, I'm partners in building a podcast community and annual conference (Empowered Podcasting), and I'm active in this space on a daily basis.I've learned a lot in 11 years, and in today's episode of Podcasting Strategy Simplified, I'm going to share some of those insights and lessons with you.Once you're finished taking in this episode, you'll know: ✅ Why Strategy Matters Most✅ What 'ABC' means when it comes to podcasting✅ Why organic conversation is at the root of the most successful podcasts✅ How podcasting can serve ALL other marketing platforms✅ Why you should NEVER be afraid to pivot in your journey📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.If rebranding has been at the front of your mind, trust me...you're not alone. And if a new name will better serve your purpose, it makes sense to pull the trigger now.In this episode of Podcasting Strategy Simplified, I'm going to share my story of why I changed the direction of this podcast (from a name standpoint, anyway), as well as five important things you should know if you're thinking of doing the same.When you're done with this episode, you'll know:✅ Why continuing to build content around a name that doesn't connect makes no sense✅ How to overcome the "sunk cost fallacy" built into your podcast name✅ Prepping your show for maximum discoverability✅ Why communicating with your audience is critical to your rebrand initiatives📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

Welcome to the dawning of a new era for this podcast.Welcome...to Podcasting Strategy Simplified!After careful deliberation, I made the decision to change the name of this podcast (formerly known as Let's Blow This Up) to better reflect the content found within, as well as to better serve the mission I'm focused on at Bombtrack Media.The intro you're about to consume is Trailer 2.0 for this podcast, giving you a sneak peek of what's to come as new content emerges and insight into why Podcasting Strategy Simplified was the name I chose to run with.You'll laugh, you'll cry...OK, that may be too many emotions. But you'll definitely walk away knowing what's to come.Let's do this!_______________📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

In this bonus episode of Let’s Blow This Up, I'm recapping my experience attending Podfest 2026 in Orlando, Florida and breaking down why industry events remain essential for podcasters and creators. I've got firsthand insights on how in-person conferences accelerate learning, spark ideas, and create momentum that simply can’t be replicated online and I'll be sharing them throughout this episode.I'm also diving into the unmatched power of face-to-face connections, highlighting how real conversations lead to deeper relationships and long-term collaborations. This type of thing was running rampant at Podfest and in no way is that depressing!The speakers at Podfest brought a new level of knowledge and education to the game, from expert-led sessions to peer-driven conversations that sharpen skills and challenge assumptions. These learning moments reinforced the importance of staying current with podcasting trends while remaining adaptable in a rapidly evolving industry.And last but not least...this episode marks a turning point for this show. I've got some big plans in the works as we move forward. Click play to hear all about it! Key Takeaways from This EpisodeAttending Podfest 2026 reinforced the irreplaceable value of in-person industry events for podcasters (and all professionals in their respective industries)Face-to-face conversations lead to deeper connections than online networking alone can doIndustry conferences accelerate learning through real-world insights and shared experiencesStrategic planning helps maximize the value of events before, during, and after attendingPodcast growth requires clarity in positioning, messaging, and long-term strategyRebranding the show reflects a stronger focus on podcast strategy and intentional growth. Stay tuned....📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!

We are BACK, bay-bay!In this episode of Let’s Blow This Up, I'm sharing an important update on the evolution of this podcast, mainly announcing the move to a weekly production schedule beginning in February 2026. This podcast has always been a season-based show, so why the change? Click play to find out!I'm also diving into how balancing solo episodes, conversations, and community-driven content will continue to build a dynamic podcast ecosystem. How does weekly rhythm support creative momentum while strengthening listener connection and reinforcing the show’s mission to help podcasters build with purpose? The answer lays within.I'm also talking about Podfest 2026, an annual event happening January 15th thru 18th that I'll be attending for the first time this year. I'll be sharing what I'm looking forward and letting you know why attending events such as this should be at the top of your priority list this year and beyond.Key TakeawaysLet’s Blow This Up will transition to a weekly release schedule starting February 2026Consistent publishing helps build audience trust and long-term podcast growthMixing solo episodes, conversations, and livestream content keeps a show engagingSustainable podcasting requires realistic planning and creative alignmentCommunity and connection are essential elements of podcast successPodfest 2026 offers opportunities for learning, networking, and creative expansion. Hope to see you there!📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!