How podcasts go big on TV! With guest, Sandra Lehner

Carl is joined by industry expert Sandra Lehner this week to discuss one of the hottest topics in content creation: Intellectual Property (IP), and how a successful audio show can make the leap to television.We tackle the fundamental question of whether podcasts appeal to Gen Z and Gen Alpha. Sandra confirms that Gen Z is deeply invested in creator-led content, but they are still consuming long-form TV content, reality TV, gaming content, and podcasts. The real shift is that this audience demands interaction; they want to be a part of the story. We ask: how can brands ensure their content formats allow for this interaction, and what does it mean to become multi-platformed?This leads directly to the core of the episode: when is a podcast considered "good IP," and when does it truly appeal to television producers? Sandra reveals the key elements producers look for that signal a show has the necessary legs for a long-running TV format. For creators and brands, the advice is simple but crucial: test your ideas! Social media allows for the rapid testing of concepts, unlike the traditional, slow TV formats of the past.Carl asks Sandra about the path from a successful digital channel (like a popular YouTube series) to a linear TV format, and both hosts discuss the vital importance of maintaining a direct-to-consumer relationship throughout this journey.We wrap up by looking at the future of the medium. The landscape is being defined by: high-quality audio series, creator-led and interactive podcasts, and content that can exist in a long-running series.Tune in to find out how to future-proof your podcast content or scale for the big screen.Follow Sandra on Substack and LinkedIn or visit her website.