How PodPlay Reached $1.5M ARR with No Sales Team w/ Ben Borton - Part Two

Sponsored by FounderCatalystGet 5% off their services via this link:https://2ly.link/1zDIJIn Part Two, Greg McCallum sits down again with Ben Borton—Co-Founder of PodPlay—to unpack how a content-first go-to-market strategy helped them grow to $1.5M in ARR without a sales team. Ben shares how PodPlay’s user-initiated video replay feature created viral momentum, the role fun plays in both product design and mission, and why franchising is their next big bet.🎧 In this conversation:How replay tech became part of the club cultureTurning short-form video into inbound demandWhy PodPlay chose content over cold callsFundraising lessons from Sequoia and beyondScaling vertically by solving real estate problemsBalancing customer happiness with ruthless prioritisationFranchising as a model for community-led growthLessons learned from mistakes in locations and roadmapThis is a rare look at what it takes to grow a vertical SaaS platform from scratch, build a movement around joy and autonomy, and rethink how people play.Follow Ben on LinkedIn:https://www.linkedin.com/in/borton/Check out PodPlay:https://podplay.app/Book a free 1-hour advisory session with host Greg McCallum:https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=c8f5cecd-0222-4c6e-92d1-ea9f224a60fd