How Poppi Hit 1 Billion Impressions and Landed on Shark Tank with Founder Allison Ellsworth

from Female Founder World · host Female Founder World

Our guest on the show today, Allison Ellsworth, is the founder of Poppi, a tasty apple cider vinegar-based bev that has all of the health benefits you want from the tonic, without the ACV aftertaste. Poppi pitched on Shark Tank soon after launch, landed a dream deal, and went on to secure almost 1B media impressions through influencer outreach and a savvy social strategy. Today you will spot them in 5,000 stores, including Whole Foods and Target, and can count J-Lo and the Kardashians as fans. So, how did they do it? Learn more in episode 46 of Female Founder World Links Sign to our FREE Female Founder World weekly newsletter to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Learn more about Poppi: https://www.drinkpoppi.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 22 minutes long.

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This episode was published on March 5, 2022.

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