How 'poster on the wall' core values kill a gym's culture (and how to fix them)

Claim a (yes, actually) free 30-day trial with GMM hereFREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.Instagram: @gymmembermachineMENTIONED IN THIS EPISODE 👇👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.be/LpqSNgb5VTQ👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: https://youtu.be/R_Idl6Rac_I👉 Brutally honest advice to my former gym owner self: https://youtu.be/fGR-pM86loUABOUT USWelcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).Here’s what that actually means:• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gymBiggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.Either way, we're rooting for ya 💪TIMESTAMPS00:00 - Intro01:24 - What good core values look like02:42 - The test: ask your team at random03:48 - Why core values matter05:26 - GMM's three core values06:06 - What makes a strong core value07:32 - Treat everyone like family14:16 - Be obsessed with getting better15:58 - Be a fantastic teammate20:38 - The inversion exercise to find yours27:56 - Values in performance reviews31:38 - Value shout-outs every meeting37:58 - Hiring: fit over competence42:54 - How often to revisit them