How PR Can Boost Your Credibility and Business Growth with Joan Frank - Ep 189

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services. Joan also highlighted the benefits of media coverage and answered audience questions about navigating the PR landscape. This conversation is a valuable resource for entrepreneurs and small business owners looking to enhance their visibility and credibility. 00:00 Meet Joan Frank: PR Expert Extraordinaire 02:33 The Power of PR: Building Credibility and Business Growth 05:36 Navigating Media Outreach: Tips and Strategies 06:55 When to Hire a PR Professional 14:31 The Value of Credibility in Business 18:41 The Importance of 'What's In It For Me?' in Marketing and PR 19:21 Examples of Effective PR Strategies 20:34 Engaging with the Audience: Q&A Session 21:17 Tracking PR Success: Metrics and ROI 22:50 Pitching to Local Media: Overcoming Doubts 24:56 Finding Media Contacts: Tips and Resources 27:03 The Value of Professional PR Help 28:14 Connecting with Joan Frank: Services and Offerings 31:07 Final Thoughts and Farewell Connect with Joan on LinkedIn: https://www.linkedin.com/in/joanfrankpr/ Follow on IG: https://www.instagram.com/joaniefrank https://www.bfrankcommunications.com/ Watch this on YouTube: https://www.youtube.com/live/lrrsjjQo7io?si=Cg_MN1cdebanGC5t Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)