How press releases build buzz and grow your small business, with Mickie Kennedy

Comments? Suggestions? Text the show here! Press releases aren't just words on paper.  When done right, they can capture media attention, expand your audiences, and fuel business growth.But how do you begin?What do you talk about?Will anyone listen?How can you create press releases that grab both readers and journalists?And once you've told your story, how do you share it with the world?In this episode, Mickie Kennedy and I explore the potential of press releases for small business owners.  He'll walk us through why they are important, share tricks on crafting content that will resonate with your target audience and the media, and provide actionable steps to get your story out there.Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 24 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. We discuss:03:10 What falls under the umbrella of PR04:00 Effective Press Releases for Small Businesses07:01 How to get your press releases out in the media08:40 Creating Compelling Press Release Content16:22  Steps to Producing and Distributing Press Releases22:16 The media pick-up time frame for a press release to be considered a success23:42 The cost implications of press releases or syndicating content 27:14 The standard, most effective press release length28:07 Samples of major press release fails 35:00 The next actionable step that small businesses can take within the next 2 weeks to create effective press releases.Resources:Mickie KennedyPR Expert, Press Release Ninja, Media Relations NetworkereReleasesWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionKathy Svetina, Fractional CFO:https://www.newcastlefinance.us/Blog post | How Press Releases Build Buzz and Grow Your Small Businesshttps://www.newcastlefinance.us/listen/how-press-releases-build-buzz-and-grow-your-small-business/Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?Don't worry, it's not you—it's your financial setup.Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action planReady to level up? Visit newcastle.finance/blueprint