How Pret a Manger harnessed variable rewards to recover from the pandemic

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards

Episode metadata supplied by the publisher feed · Published Jan 23, 2025

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How Pret a Manger harnessed variable rewards to recover from the pandemic

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This episode is 23 minutes long.

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This episode was published on January 23, 2025.

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