EPISODE · Feb 13, 2023 · 12 MIN

How Pringles used rhyme to become America’s top chip

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

From their iconic tube shape to the innovative stackable shape, Pringles chipshave been a snacking staple in homes across America for decades. But what is the driving force behind its success? The answer lies within behavioralscience – find out how they've employed behavioral science tactics in theircatchy slogan that keep us reaching into those classic red canisters.

Episode metadata supplied by the publisher feed · Published Feb 13, 2023

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How Pringles used rhyme to become America’s top chip

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This episode was published on February 13, 2023.

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