How Privacy is Influencing Modern First-Party Digital Marketing Strategies with Ted Sfikas of Tealium

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing.Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape.Understand the upcoming shifts in data for advertising.

Episode metadata supplied by the publisher feed · Published Oct 16, 2023

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How Privacy is Influencing Modern First-Party Digital Marketing Strategies with Ted Sfikas of Tealium

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