How Problem-Centric Personas Drive LTV, Retention, and Growth

This story was originally published on HackerNoon at: https://hackernoon.com/how-problem-centric-personas-drive-ltv-retention-and-growth. How to define, create, and use user personas to improve product decisions, acquisition, segmentation, and reduce churn in subscription businesses. Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #business-growth-strategies, #user-research, #saas-pricing-strategy, #customer-segmentation, #ideal-customer-profile, #founder-led-product-strategy, #retention-cohort-analysis, #hackernoon-top-story, and more. This story was written by: @dlayf. Learn more about this writer by checking @dlayf's about page, and for more stories, please visit hackernoon.com. Most companies don’t plateau at $2–10M ARR because of product or marketing. They plateau because they’re building for “everyone who might buy,” instead of a crystal-clear someone. This typically involves developing “personas”, “ideal customer profiles (ICPS)” or “jobs to be done”