How Product Marketers Are Becoming the New Growth Team

Lucas and Luna unpack a surprising trend in 2026: product marketers are quietly taking over the growth function at B2B and B2C companies alike. They examine how the role has evolved from writing launch copy and slide decks to owning pricing, positioning experiments, and cross-functional revenue strategy. Using real examples from companies like Canva and Gong, they show why product marketing now sits at the intersection of product, sales, and marketing — and why it's becoming one of the fastest-rising career tracks in the industry. They also discuss the skills that separate top-tier product marketers from the rest, including command of qualitative customer research, pricing psychology, and the ability to run controlled experiments. Plus, Lucas shares a specific framework he's seen used at high-growth startups to turn product marketers into de facto growth leads. If you're a marketer wondering where the real leverage is in 2026, this episode offers a concrete playbook. #ProductMarketing #GrowthMarketing #MarketingCareer #B2BMarketing #PricingStrategy #CustomerResearch #GoToMarket #ProductLedGrowth #MarketingSkills #CareerGrowth #2026Trends #Canva #Gong #MarketingStrategy #FexingoBusiness #BusinessPodcast #MarketingPodcast #CareerAdvice Keep every episode free: buymeacoffee.com/fexingo