How Product Qualified Leads May not be the Next Big Thing in Product-Led Growth

Chase Wilson is a PLG specialist who focuses on solving product led-growth issues. Chase has just launched his new company, Flywheel, a platform that helps hasten self-serve revenue by bridging in-product behaviour and marketing tactics. And today, he sits down with us and tackles areas such as improving your range of vision by making effective marketing strategies. He will also discuss the significance of user experience and pointers on structuring data. And how the company's perspective has become a game-changer in giving customer experience. Show Notes [1:10] Starting Flywheel to solve the product-led growth issue [2:24] His idea of Product Qualified Leads? [5:05] The concept of MQL and why is it problematic? [6:52] Product led growth is highly flexible, and every journey that the company goes down is pretty unique. [7:08] How does changing your perspective of PQL, MQL, and SQL affect the customer's experience? [8:41] You need to take the product usage data, the sales interaction data as well as the marketing interaction data and put it together as an overall timeline. [10:41] Why is it called team qualified leads? [13:30] Advice to listeners About Chase Wilson Chase Wilson is an alumnus of the University of Chicago and is now the Co-Founder and CEO of Flywheel. Chase is known for his determination, creativity,  and resourcefulness when it comes to managing his team and marketing insights. Chase’s talent is his capacity to communicate his rare ideas in a way that inspires multitudes. Which makes him a force to be reckoned with in the industry. Links Flywheel Atlassian Profile Chase on LinkedIn Email Address: [email protected]