How Professional Services Leaders Can Build AI Solutions Clients Actually Adopt With Jason Tatum

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jason has spent his career solving one challenge: helping businesses create products that customers genuinely want to use. From his early days at Vonage to leading Product at CallRail and now serving as CEO of Mixmax AI, his work has consistently centered on understanding customers, simplifying complex problems, and delivering measurable outcomes. Today, Jason is leading Mixmax through its next phase of growth as AI reshapes the future of sales and customer engagement. His leadership combines product strategy, organizational design, and customer-centric thinking to help teams move faster while delivering better experiences. For founders, Managing Partners, and CEOs of professional services firms, Jason shares practical insights into leading through change, adopting AI responsibly, building products and services clients actually value, and creating organizations that continue growing as markets evolve. Proposed Interview Structure:1. What first pulled you into product leadership, and how did that journey eventually lead you to becoming CEO of Mixmax AI? 2. What specific problem are you helping your customers solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring Mixmax into their organization? 4. How do your best customers usually discover Mixmax, and what marketing strategies have consistently worked best to generate new business? Current Acquisition Channels: Cold outreach Sub Question: What role do you think podcasts can play as a marketing channel for professional services firms and B2B technology companies? 5. Selling AI platforms often involves multiple stakeholders and longer buying cycles. How do you typically build trust throughout that process and ultimately win the business? 6. Once someone becomes a customer, how do you ensure they continue seeing value, deepen the relationship, and keep coming back over the long term? 7. As you're leading Mixmax through its next stage of growth, where do you find yourself most challenged as a CEO today, if at all? 8. Looking ahead, where do you see the biggest opportunity for AI-powered sales technology and customer productivity over the next few years? **********************************************************Know more about Jason TatumWebsite Link: http://www.mixmax.comConnect with Jason Tatum on LinkedInLinkedIn link: https://www.linkedin.com/in/jason-tatum/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/