How £100 Built Lumberjacks into a Cult Food Brand w/ Brendon Manders || GTG S07 E02

What does it really take to build a brand from nothing — without shortcuts, safety nets or a perfect plan?In this episode of Getting to Grow, Zoe Fox sits down with Brendon Manders, co-founder of Lumberjaxe, to unpack the raw, unfiltered journey from mobile barber to Dragon’s Den — and how a £100 idea turned into a nationally stocked food brand powered by family, grit and obsession.From sleeping in vans and making products in his mum’s kitchen to pitching in front of the Dragons and securing investment, this conversation reveals what brand-building actually looks like when you don’t come from money, marketing or manufacturing — and why community, belief and relentless execution mattered more than polish.Brendon opens up about:→ Starting before feeling “ready” — and why imperfection beats waiting→ The hidden grind behind Lumberjaxe: vans, festivals, kitchens and family labour→ Building a loyal community before even having a website→ Why obsession and hands-on work can’t be outsourced→ Learning business, marketing and manufacturing by doing — not planning→ What really happened behind the scenes on Dragon’s Den→ Earning opportunity through consistency, not luck→ Balancing ambition, family life and five kids while building a brand→ Why long-term belief matters more than overnight successIf you’ve ever wondered how brands are built without a playbook, what resilience really looks like behind the highlight reels, or why the hardest route often builds the strongest foundations, this episode pulls back the curtain on the reality of entrepreneurship — and what it truly takes to build something meaningful from the ground up.Zoe Fox (Host):https://www.instagram.com/gettingtogrow/https://www.linkedin.com/in/zoe-fox-377033b0/Brendon Manders (Guest):https://www.instagram.com/brendonmanders/Lumberjaxe:https://www.instagram.com/lumberjaxefood/