How PSG Successfully Used AI For Their Kit Launch (Marketing Examples)

from In A(i) Nutshell · host Andrew Davis & Chris Branch

Paris Saint-Germain used AI for their kit launch when players were unavailable. They employed a combination of AI technologies, including LoRa models, mid-journey stable diffusion, and image upscaling tools. The AI-generated photos replicated players' likeness and kit details with high precision. This approach allowed for a compelling reveal without relying on the availability of players. However, the use of AI in this context raises questions about contracts and the future use of players' likeness. Footballers need to consider their future royalties and the frequency of AI image usage by clubs.

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This episode was published on July 4, 2024.

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