How PT Clinics Can Sell High-Ticket Cash Packages

Medicare reimbursement keeps getting squeezed, and that’s putting more pressure on PT clinics that rely on traditional insurance-based care. But there may also be a real opportunity here for clinic owners who are willing to think differently.Instead of selling visit by visit, this conversation is about how PT practices can package their care around a clear outcome and position it as something patients can actually understand and value.In this episode, they talk through bundled payments, Medicare reimbursement pressure, cash-pay PT programs, price anchoring, paid-in-full offers, and how to present a $4,200 or $6,000 physical therapy package in a way that makes sense to the patient instead of feeling like “expensive PT.”Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] – Upfront Savings Pitch[01:21] – Medicare Reimbursement Reality[02:41] – CMS Joint Replacement Model[04:30] – Bundled Payments Explained[05:17] – Cost Cutting vs Outcomes[06:35] – Cash Pay Opportunity[07:27] – Gemini Client Avatar[08:10] – Medicare Out of Network Idea[11:50] – Would Patients Use Less Care[12:31] – Why It Won't Happen[14:05] – Gemini Builds a Premium Offer[15:00] – Stop Selling Sessions[17:30] – Price Anchoring Basics[18:47] – Paid In Full ModelWould you rather sell PT visit-by-visit or sell a clear 12-week outcome-based package?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.