How PTs Can Thrive with Nontraditional Payment Models

Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX's evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities. Together, Heidi and Keaton break down a practical playbook for clinic owners: Know your KPIs and cash flow, Train your team to communicate value, Plan for short-term volume dips, Start small with community partnerships before scaling. Listen in for a candid and practical conversation on how to diversify revenue while staying true to what matters most: patient care. Learn more: https://movement-x.com/ https://www.webpt.com/podcast