How purpose can make or break a brand
from The Drum Arms Podcast Hosted by TheDrum
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.
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How long is this episode of The Drum Arms Podcast?
This episode is 10 minutes long.
When was this The Drum Arms Podcast episode published?
This episode was published on June 22, 2020.
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