Episodes
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Sports marketing: how tech empowers sporting communities
It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior...
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The Influence Economy
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels. The industry around them is increasingly specialized and wide-ranging. From a panel reflecting the breadth of…
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How tech empowers creative collaboration
In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration. The past few years have forced an accelerated evolution on the marketing industry. Separated by circumstance, marketing practitioners have been made...
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Influence vs control: the morals of behavioural marketing
In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used...
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Possibility, interaction and the unknown: the rebirth of live events
On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic. The panel discusses how to keep the best of what we learned from doing purely digital events; whether the term 'hybrid' was a buzzword that is…
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Massively multiplayer: why gamers are the ultimate marketing opportunity
All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. Between the extension of gaming IPs beyond the games...
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Behavioural science: the fusion of art and science in marketing
On this week's episode we discuss all things behavioural marketing. We're asking: What tools do marketers have to understand (and shape) attention, motivation and behavior? What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think?...
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The rise and rise of digital advertising
This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've assembled three experts from the advertising industry to discuss: 1. Digital advertising has come a long way since Yahoo launched its very first...
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Are agency business models fit for purpose?
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. After Keith Weed argued that many agencies are failing to meet the specific needs of their partners, we ask a panel of experts from across the…
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The Drum Deepdive: surprising and delighting with CX
For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how good CX is accessible and conducive for mental health, and how individual brands are outperforming...
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The golden age of Growth Marketing
In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from…
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The Drum Deepdive: Building Brilliant Brands
In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to determine the role purpose plays in growing a brilliant brand, where tech empowers and restricts...
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Can marketing ever be environmentally friendly?
As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that...
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The Future of Platforms in Marketing
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms...
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Indie vs Network agencies
What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything indie vs network, senior reporter for The Drum Chris...
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The Drum deepdive: Marketing and the metaverse
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like. From the earliest gaming iterations of the metaverse, brands have always had a place in virtual spaces. Now,...
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Marketing to the Marginalised
In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and agencies to well-meaning but flawed approaches, there is still a lot of work to be done in order…
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What will agile tech businesses look like in 2022?
In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mean whatever that particular business wants to say about itself. But beyond the buzzword there are...
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How can agencies make the most of the data relationship?
As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fundamentally empowering our clients, or how we approach that client-user relationship as a third…
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Can agencies prove their purpose as life returns to normal?
Agencies - like their clients - have been sorely tested over the course of the pandemic. A lack of face-to-face interaction, the breaking of the chain between brands and customers, the decimation of live events... all have meant that agencies have been peeled back to their cores. That has led to…
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Attracting and retaining young talent
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent. In this episode of The Drum Network podcast, we ask three experts about how they're going about creating a work environment that…
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Marketing trends in Asia: what they mean for your business
Asia is the focus for many brands - and therefore the marketers who work on their behalf. At the same time the ‘market’ is so unbelievably huge that it almost can’t be considered a market at all, more of a collection of markets, each of which requires its own particular expertise to succeed in.…
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How do agencies prove their purpose to clients?
Purpose is a woolly term - but an agency’s values are the bedrock on which the business is built. So to what extent are we talking the same language when we discuss our agencies’ purposes, and how do we ensure that our clients and employees are brought along on our journey? In this episode of The...
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Is 'Experiential' a dirty word?
Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the...
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Off the shelf: the future of retail and e-commerce
In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce. Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. So where should smart...
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Keeping The Spark As You Scale: Shared Values
In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires to ensuring that the co-founder keeps an eye on the values that matter, this episode provides...
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What is the future of health marketing?
In this episode, McCann Worldgroup's ECD Gary Swimer takes us through his personal journey through the health marketing industry, in addition to asking what the current status of the market is, and how it varies by geography.
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Keeping the Spark: Going from small-to-mid without losing the vision
In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the culture or values that underpin your work.
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The Future of TV: Part Two
We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of television. We discuss the vast range of choice audiences have in terms of video content, platforms, and...
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The Future of TV: Part One
Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next episode of a murder mystery show. The television landscape is increasingly fragmented, with a…
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The Future of Live Events: The Impossible Normal
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem, to maintaining the hype pre- and post- digital event. To begin with, though, I asked Emma...
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The Future of Live Events: Hybrid Theory
In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting to consumer expectations, and ask if content or UX is the bedrock of a great hybrid event....
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Gucci and gamers: reaching today's most lucrative audience
On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion brands debuting lines in Animal Crossing, there are growing opportunities for brands to reach this...
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2021 Predictions Part Two
In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for the rest of the year. Insights this time include the rising tide of empathy among our co-workers…
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What is the future of DTC?
In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - and where it might go in the near future.
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2021 Predictions Part One
Covid. Brexit chaos. Enforced working from home. It's fair to say that 2020 hasn't quite been everything we envisaged or hoped for. Despite that we've found an awful lot of hope from our Drum Network members, and a recognition that the year has been an opportunity to reset and realign our...
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What is the role of audio and video in B2B marketing?
In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing.
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Ensuring influencer marketing remains authentic
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity isn't diluted by dealing with brands, and the role agencies play in that relationship.
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Tackling taboos through marketing
Long held taboos are being turned into competitive advantage by Essity and ITV. This episode, written by Jen Faull, is about award winning work that tackles subjects marketers have shied away from in the past.
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PubCast: the future of programmatic - Episode 3
The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode three looks into a major talking point for 2020, mobile in-app. The...
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Reinventing roads with users and commerce in mind
In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars...
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The role of online marketplaces in the retail revolution
This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people...
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The modern reality of influencer marketing
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gift of an influencer's network and connections? What is the future of virtual influencers? All this...
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Will artificial intelligence replace human creatives?
Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"
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Purpose pays but woke-washing sucks
In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand…
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Sports experiences: how the sports organisers, fans and brands are changing
In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to...
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PubCast: the future of programmatic - Episode 2
The Drum and PubMatic have today launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic. Episode two takes on one of advertising’s most important topics - transparency...
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Why food is the new sex
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.
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ASMR – can brands use make use of this audio phenomenon?
In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.
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Meme girls: how brands use TikTok influencers to reach young audiences
In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.
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