How quizzes can increase your email list and sales with Kylie Lang

Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.   KEY TAKEAWAYS COVERED IN THE PODCAST   Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people When people take a quiz, they are invested in what the result is – people love to find out more about themselves. When you create a quiz there are three different types of questions you use in a quiz Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time Deliver value – give people a quick, actionable win. They can take that thing away and implement it It takes around 6-8 weeks to develop a full quiz funnel Not everyone will read the results page so you need to deliver the results via email Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience? Allow your personality to come through so your audience can connect with you and find out more about you The three types of questions: Diagnosis, non-diagnosis and visualisation If you can surprise and delight your audience – you will build so much more of a connection with them!     THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Give them the what but not the how – that’s your paid for product!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   How Kylie got to be a quiz funnel strategist Why quizzes are great for businesses The things you need to think about when you create a quiz The three types of questions you can use in a quiz How the back end of a quiz works   CHECK KYLIE OUT:   Website Instagram Facebook Quiz   RESOURCES MENTIONED   Take my quiz! Interact Active Campaign Kajabi   TRANSCRIPT   Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So you probably know if you have been listening for a while. I have the most amazing quiz out there. That's, is so clever and does such cool stuff. And we spent such a long time putting it together and today we're telling you all about it. We're going behind the scenes. We're telling you how we did it. We're telling you all the good stuff that went in it and how it works and how hopefully it's going to encourage people to join the right level of the club that is suitable for them. So I was joined by the very lovely Kylie. Kylie did the quiz for me. Now. She worked with me. She is a quiz funnel specialist, and she worked directly with me and helped me put together the kind of basically helped me put together the quiz. I had a really good idea in terms of like what I wanted to happen in terms of questions and leading people into the Club. That was as much as I got. So, uh, Kylie Lang is a quiz funnel strategist, and a course creator as well as being the founder of Fab Factor. She works with course creators coaches to grow their email list and get more leads and have sell out launches using the power of automated quiz funnels. After running her digital course company for nearly 14 years. When there was no social media to speak of, and most courses are paper-based. She made plenty mistakes and has been part of a massive growth in digital marketing at grassroots level. Fast forward 2022 uh, she's got a multiple six-figure launches and a seen her email lists Grove by 700% by creating highly converting quiz funnels. So attributes much for success to have framework called 'Fab Factor'. And build an emotional connection with clients and helps them take their next step. So that's the amazing Kylie, like I said, it's a really good episode. I said last week that I was trying to reduce the length of my interviews, just because I know they can be quite long. And I did say to Kylie, right, we're trying to reduce the length. Let's see how we get on. And we talked a lot, so I'm sorry we are trying, or I'm trying. And I had batch recorded so many of them, so there's still some quite long ones. Anyway. Uh, here is the very lovely Kylie. I can't wait to what you think. So I am very excited today to welcome to the podcast, the very lovely Kylie Lang. Kylie how are you doing? Kylie: I'm very excited to be here. Thank you so much. I do well actually feeling very good. Teresa: I'm very excited that you're here and it will all become apparent as we go on. Uh, the fact that we've worked together and it's exciting to talk about the journey. Um, but before we get started, like we always do. Can you explain to my lovely audience who you are and how you got to do what you're doing today? Kylie: Oh, absolutely. I'm ancient. I'm 50 now. And I have been in this for more years than I care to count. Um, and I've had several different careers. So I started off as, um, a wedding and event planner many, many years ago. And that kind of led into my second business, which was as a course creator for the wedding and event industry, which was 13 years ago. So we were still on dial-up internet at that time. If you can remember that, you know, that crazy noise that used to get, and you could get on the phone at the same time and all that jazz. Well, that's when I started my first online course. So you can imagine. The who save learning curve that went on as everything transitioned from snail mail. Cause I lived in Australia at the time, um, and distance learning isn't bought to Aussies because they've been learning by radio for years now because the country is so big. But it kind of grew and grew, grew. And I absolutely loved doing online training and courses and just being able to put my expertise out there. And after about go, I got to about 2016 and it got very, very hard to just rely on organic traffic. Suddenly you have to have this thing called a lead magnet. It's like, oh my goodness. I actually have to work at getting clients that doesn't have to come to me anymore. And that's when I discovered quizzes. And it was kind of by accident. I created this quiz for my wedding business or the wedding academy called what's your hidden wedding planner talent? And it just went insane. It went off the charts and I tweaked it and got better with the questions. I took a course from somebody called Ryan Levesque, who is like the granddaddy of the quiz funnel. And I learned how to do this for other people. So yes, the wedding academy still going strong. Coming into its 14th year. Um, but I now don't really work very much in that business. They kind of wheel me out for the odd webinar or a master class to do some training, but I have people that run it for me. So now I call myself a crisp funnel strategist, and I build quizzes for living, which always makes people go, "Wow. That's cool. What is it?" Teresa: That sounds good. I've no idea what you mean, but great. Kylie: Yeah, exactly. Yeah. That's always happens. So that's kind of like the journey in a nutshell of how I've got to this point now. Teresa: The thing is like the fact that you were in the online learning space for so long, like the stuff you must have seen, the fact that you were doing on dialogue. Oh my goodness. I cannot imagine. Kylie: It's like social...