How Ralph Pucci Became the Master of Visual Merchandising

Whether it’s preserving his iconic mannequin label or curating his next gallery exhibition, Ralph Pucci leads by one rule: “If everyone’s going left, I’m going right.” It worked in 1985, when Pucci successfully debuted the collection of designer Andrée Putman with no industry experience, and it continues to work today, as the company now boasts galleries in New York, Los Angeles and Miami. In this week’s episode, Pucci takes us through the remarkable timeline of Ralph Pucci International and reveals his visual merchandising secrets. This episode is sponsored by Fuigo.