How Realtors Actually Get Clients: Cher's 3-Part Marketing Strategy That Drives Consistent Sales

In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away.In this episode you will hear: [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.[01:09] – She walks through her first deal and how years of community involvement turned into a client.[02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.[02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.[03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.[04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.[05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.[05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.[06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.[10:21] – She explains the difference between transaction count and sales volume—and why it matters.[11:30] – Cher calls out the trap of comparison and why it can hold you back in business.[12:01] – She reinforces that relationship-based marketing truly works when done consistently.[12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.[13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.[15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.[16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).[17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.[17:37] – She shares real numbers and growth since 2022 to prove this strategy works.[18:30] – Final thoughts and encouragement to take action and trust the process.Connect with Cher: @chergoetz_Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collectionsCheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.Instagram: @chergoetz_Website: www.athomecompany.caEmail Community: https://athomeco.myflodesk.com/bybpodcastContact: [email protected] you to our Sponsors:Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.coEFV Legal @elenafavaroviana | efvlegal.caAmanda Walczyk | Saltbox Mortgages@saltboxmortgage_agentTuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f