How Red Bull used the principle of relativity to shrink their can and grow their sales

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.

Episode metadata supplied by the publisher feed · Published Apr 9, 2024

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How Red Bull used the principle of relativity to shrink their can and grow their sales

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This episode is 16 minutes long.

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This episode was published on April 9, 2024.

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