How Regional Associations Can Hold Advantages Over their National Counterparts with Russ Webb, QAS, CAE

In this week's episode of the Six Degrees of Associations,presented by Big Red M and hosted by Lucas McCann, we visit with Russ Webb, mQAS, CAE.Russ is CEO of the Bay Area Apartment Association in theGreater Tampa region and joins us to talk association shop. We learn about the advantages of a regional association, which can be substantial, though knowing how to leverage that natural value-add is not necessarily something everyregional organization is able to capitalize on.Other important themes we explore include:Why bigger is not always better and complacencyis the enemy of innovation.Not being afraid to fail and learning from thosemoments.Net promoter scores and leveraging mentorships.Concentrating on member recruitment at theexpense of retention and fixing the leaky bucket of members who fail to engageor renew their membership.Learn more about the Bay Area Apartment Association: https://www.baaahq.org/Follow Russ on LinkedIn: https://www.linkedin.com/in/russwebb/About Big Red M: https://bigredm.com/