How Retail Brands in India Are Using AI to Grow Faster | Farooq Adam | Fynd | FOWR10 Ragini Varma

In this episode of FyndOutWithRagini, we sit down with Farooq Adam, Founder of Fynd, a global commerce platform powering the next generation of brands and retailers with technology, data, and AI-led innovation.Farooq’s journey offers a deep look into how modern commerce is being rebuilt — from sourcing and design to omnichannel retail, logistics, and AI-driven experiences. From forecasting demand and building for Gen Z, to rethinking manufacturing, retail strategy, and global scale — this conversation is packed with sharp insights for founders, brand leaders, and operators navigating the future of commerce.Don’t forget to like, comment, and subscribe to FyndOutWithRagini for more real conversations with founders, operators, and leaders shaping India’s consumer and commerce ecosystem.Time Stamps:(00:00) - Introducing Farooq(00:43) - The vision behind Fynd’s sourcing platform(02:41) - How brands forecast future demand(03:51) - How Fynd is building for Gen Z(07:09) - Blending brand identity with AI(09:21) - How Fynd stays ahead of trends(10:21) - Inside Fynd’s design platform(13:38) - How Fynd supports brands with design & sourcing(19:34) - What manufacturers must get right(21:20) - How Fynd helps brands choose markets & products(23:10) - Key guidelines for launching a streetwear brand(25:42) - The right questions brands should ask manufacturers(26:48) - Minimum order requirements to start with Fynd(27:44) - Why large retailers should work with Fynd(31:56) - Farooq on the China+1 strategy(34:31) - Lessons from China for India’s global growth(36:06) - How GST rationalisation impacts MSMEs & small brands(36:57) - How CXOs are rethinking value retail(38:13) - What’s next for retailers with Fynd(39:06) - AI photoshoots explained(42:06) - Can Fynd scale globally with AI?(42:49) - Fynd’s vision for 2026(43:36) - Closing & thanksCatch the entire series on our YouTube channel – new episodes every alternate Friday!Links:Fynd Out with Ragini Instagram: https://www.instagram.com/fyndoutwithragini/Fynd Out Clips Instagram: https://www.instagram.com/fyndoutclips/Ragini Varma Official: https://www.instagram.com/raginnivarma/YouTube: https://www.youtube.com/@FyndOutwithRaginiAbout Fynd – Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.