How Retail Has Grown into a Hospitality Business with Garrick Brown, Director of Advisory Services and Business Development at Lockehouse Retail Group

This episode features an interview with Garrick Brown, Director of Advisory Services and Business Development at Lockehouse Retail Group. Garrick is one of the United States’ leading retail real estate analysts. On this episode, Garrick discusses why he thinks the retail apocalypse is over, how retail has grown into a hospitality business, and why consumer expectations are higher than ever.“Ultimately retail is kind of a hospitality business nowadays. It's so difficult to deliver on all three of my big motivators, which are: value, convenience, and experience. But we are now in the experience economy fully. And if you want to survive, it's so critical that you know that the experience is what builds your brand. It's what builds loyalty. And it impacts every single part of your store from operations to maintenance, to service. And it's so critical that everyone on your team from the buyers to the warehouse guys understand that is your basic credo.” - Garrick BrownTime Stamps *(0:14) About Garrick*(1:26) How Garrick’s career has evolved*(7:50) The Retail Apocalypse is over*(14:25) Segment 2: Across the Goal Line*(16:09) The three reasons customers come to stores*(21:56) Garrick’s view on the role of facilities*(28:50) The economics behind facilities*(30:18) Segment 3: How We Do It*(33:50) Talkin’ Tech*(40:12) Segment 3: Future Forward*(42:40) COVID related shifts *(46:18) Garrick’s advice for thriving in retail—Sponsor:Wouldn’t you like to rest easy knowing that your brick and mortar locations are offering the best possible guest experience? It’s time to partner with ServiceChannel for peak facilities performance. Check out Servicechannel.com to learn more. —Links Connect with Garrick Brown on LinkedInConnect with Sid Shetty on LinkedinCheck out the ServiceChannel WebsiteCheck out Garrick’s Podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.