How Salesforce Uses AI and Cloud to Improve Customer Relationships

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Martin Kihn

Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers. For Further Reading: Attention is All You NeedPaleo Ad Tech (Marty’s Podcast)House of Lies (Marty’s Book)The Salesforce 360 Blog Listen on your favorite podcast app: https://pod.link/1715735755

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This episode is 38 minutes long.

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This episode was published on April 23, 2024.

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