How Sam Schmitt's SaaS Got 70,000 Users (W/o Quitting His Day Job)

Today we chat with Samuel Schmitt. Founder of Thruuu — an SEO tool used by 70,000 people.---💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor00:00 Meet Samuel Schmitt00:18 Building an SEO tool with zero SEO knowledge00:59 Why he kept the tool completely free for 2 years05:07 Losing 3 years of growth by not charging early enough06:40 The 10 mistakes you shouldn't make when building a SaaS07:18 Building a SaaS as a side project while working full-time08:59 Why too much cash in the bank account is a problem10:49 Learning to delegate when you've never hired before13:09 Paying 10 copywriters to write the same article as a test15:30 Running a 70,000-user tool with 4-5 part-time freelancers16:25 Why he refuses to hire full-time in France19:08 How he structures steady part-time workloads every month22:13 The fear of giving your code to a stranger on Upwork24:20 Why SaaS isn't dead but having just one product is risky29:03 A private bank client built a $50K tool alone with Claude Code32:45 Building a portfolio of SaaS products in the next 12 months35:09 Where to find Sam